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In some industries, social media channels such as Facebook are often overlooked as a platform to market. Creating top-notch advertising initiative across social networks can be tricky but the benefits can be grand. When used in conjunction with direct mail, we have seen an increase in seminar attendees for many clients. Here are some benefits of using Facebook to maximize your seminar attendance:
- Ability to target an audience using a range of metrics (income, age, interests, etc.)
- Pin-point individuals based on location and within a set radius from your venue
- Design and copy of Ads will reflect your direct mail pieces, creating a solid campaign
- Control every aspect of your marketing and make changes to instantly impact results
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