Properly Planning for Your Seminar

October 15th, 2015

When it comes to your seminars, proper timing can make the difference between good and great results. In this episode of The Weekly Seed, Mandy shares our fool-proof timeline for ensuring your optimal success for your event. Poor planning can often precede unforeseen set-backs and rushed judgement calls. With proper planning on your side, you can spend time on priming your prospects. With details like reservation confirmations, it can be tempting to hand these off to an assistant. However, keep in mind that having those conversations with prospects is one step in furthering your level of engagement with them. Your Plum Marketing Expert is there to help you every step of the way and walk you through the details of your event.

The Advantages to Using a Landing Page

October 8th, 2015

Are you using a landing page for your next marketing campaign? Why not? In the latest episode of the Weekly Seed, Nick explains why joining the Era of the Internet is in your best interest as a marketer. When it comes to leveraging the internet as a tool for your campaign – Simple is best. First Nick points out that your prospects want convenience, and you can provide them with that courtesy by not forcing them to dial the phone. Always keep your receiving end in mind. That brings us to Nick’s second reason – you are one step closer to building trust with your prospect by offering an online platform to legitimize your registration process. This is just an insight into one of the many benefits of merging digital marketing with your campaign. Stay tuned for more explorations and field tips in leveraging online marketing.

What To Do When Your Seminar Is Fully Booked

October 1st, 2015

Your Seminar has reached capacity! Now what do you do? There are a few important factors to take into consideration when handling a sold-out Seminar event. Do you have a plan to execute in the case of having to accommodate your waiting list? If you are not currently facing a sold-out event, are you prepared for your best case scenario in the future?! Don’t wait until your event is sold-out to handle the overflow. In this episode of the Weekly Seed, Jennifer covers all the bases for preparation of meeting and exceeding your event capacity. Learn the appropriate steps as Jennifer explains how to capitalize on Plum’s killer response rates!

Overcome The Limitations of Your List Company

September 24th, 2015

Not all lists are created equal. Understand the difference between lists generated by algorithms versus lists generated by survey data and the disadvantages of each type. In this episode of The Weekly Seed, Elisabeth explains how to use other marketing techniques to ensure you don’t have to rely solely on your list for quality prospects.

Getting “Ready-to-Buy” Prospects at Your Seminar

September 10th, 2015

Time is Money! Spend your time connecting with your prospects in various ways and it will establish a rapport that will exponentially increase your chances of getting them Ready-To-Buy from You. Follow Pam’s “5 Simple Steps” to help build a foundation of Trust, Brand Awareness, and Understanding that will teach you how to produce the Perfect Time to Buy for your prospective client. It’s as easy as 1,2,3….4,5!