The Risk Behind Leaning on Qualifiers

July 23, 2015

Are your response rates dwindling? Are you using your IPA criteria to your advantage? In this episode of The Weekly Seed, Sarah explains how to EFFECTIVELY use Income Producing Assets in your pursuit for more qualified prospects. Learn the BIG risk behind relying on IPA and how to make it work in your favor.

Secrets to Choosing the Right Venue

July 16, 2015

The wrong choice of venue could put prospective clients on the defense. Learn these primary do’s and dont’s to choosing the right venue for your dinner seminar or workshop event. Your choice of venue should work to your advantage. In this video, Pam explains tips such as when it’s ok to hold your event at a country club, hotel, church or rented space.

The Power of More Mail

July 9, 2015

Which would you rather have: 80 attendees or only 50? In this video, Nick shares a powerful secret used by some of the top advisors in the country to maximize their seminar results (no matter what their response rate is.) Find out how you get more attendees at every seminar, too.

Optimizing Your Branding & Marketing Efforts

July 2, 2015

Are you looking at your marketing and branding efforts through a Sales lens? Is your marketing a cost center for your business? Is poor timing putting you in murky marketing waters? Are you spooking your prospects by pushing too soon for Sales? This is no casualty. As a small business, you can’t afford to take your eyes off the money. Learn how to optimize your branding, marketing and sales efforts without wasting anymore time or money.

Was Your Direct Mail Delivered Properly?

June 25, 2015

While you’re spending thousands of dollars on marketing, certain factors may be out of your control. Do you know the best practices to ensure your direct mail campaign is properly delivered? Take the time to understand what goes on once your campaign leaves your hands. After all, it is YOUR MONEY that’s in the mail. Was your mail printed? Are you tracking your mail? Staying on top of your campaign from inception to delivery is crucial to your marketing success.