Social media is one of the best marketing tools to get the perfect renters in your apartment! So why aren’t you using it? The task might seem daunting at first, but the payoff is well worth your due diligence. Before anything else, consider the type of renter that your apartment attracts. Once you’ve identified your target, you can start tailoring your social media marketing efforts to coincide with how these renters use social media. The goal of this blog post is to assist in the creation, optimization and tracking of social media posts specifically for apartment marketing. Let’s begin shall we.
Content will always be King, but is yours compelling? You’re doing more than just signing a lease; you’re selling a lifestyle. This is a great opportunity to show prospective clients what sets your listing apart from the rest. Learning what to post can set you up to land the ideal tenant for your apartment community.
What platforms should I use?
Industry research has proven that Facebook and Instagram are your best bet when it comes to social media marketing for apartment listings. These platforms are not only the easiest to manage, but also have the most users interacting with them. You will see higher numbers with a larger ROI in no time.
Content calendar specific to you
It’s very important to keep your content updated on all platforms. Creating a content calendar to schedule your posts throughout the month can be very beneficial. You don’t have to post every day, but an outdated social feed won’t look good for potential renters.
Film a video walk through
An awesome way to showcase a new listing on social media would be a video walk through. Of course, pictures are also important, but this will give you the chance to really show what your listing is made of. When it is time to meet with interested renters, they will already be fully aware of how the apartment is set up. Keep in mind that the duration of video can be as long as you want on Facebook, but you will need to break up your video in minute long clips for Instagram.
Photos, videos, and questions work best
Text posts should be far and few between when it comes to social posting. Most users will automatically filter this out thinking it’s an ad. Facebook has proven that posts with photos, videos, and questions outperform text posts every time when it comes to engagement. Find the key focal points of your apartment listing and take a beautiful photo or come up with and interesting question. The response will speak for itself.
Make light hearted social posts
Not every post on your profile should be a sales pitch. Work in some general and engaging content into the mix. The general rule of thumb is for every two business related posts, the third should be for community engagement. Use this opportunity to really connect with your followers and remind them that you’re human. Post about a holiday, an office event, or even something personal, and see your post engagement increase!
Your organic reach isn’t enough, and if you’re serious about new leads it’s time to start running social ads for your apartment listings. Segment and target your perfect tenant and show them what’s most important to them when finding a new apartment. Follow these basic tips to make sure you’re not throwing your money on poor planned ads.
Facebook and Instagram are very particular when it comes to having text in ads run on their platforms. So, you will have to get creative with this one. The less text in your ad, the more people will see it. Keep your post simple and attractive. If you’re going to be advertising a listing, then find an image that will really wow prospective renters.
Formatting Facebook links
If your post doesn’t look appealing, then people aren’t going to interact with it, especially when linking to an external website. Facebook uses ‘Open Graph’ which automatically pulls in a text preview and image from the link. If you use this tool properly, your click through rate can increase by 39%. Facebook has streamlined this process with their ‘Open Graph Debugger’ tool that checks your post for potential formatting errors.
By the time a renter reaches out for a scheduled viewing, they have already weeded out potentially a hundred other options. So, a social ad of a great apartment listing can be the call to action your next tenant was looking for. Start targeting your own fans, and even custom target people who have visited your website. Your apartment listing is a serious contender for them, so it’s time to really sell it with social media marketing.
Track Your Results
The best part of digital marketing is that it comes with a wealth of data. However, it can get confusing to figure out what is important for your business. Here are a couple easy tips on what to look for when reviewing your social media marketing efforts.
What is working
First, you should track which posts have the highest engagement. Compare them against each other and find the similarities and differences. The longer you track your efforts the more insights you’ll find. Repeat what works and toss out what doesn’t.
This is probably the most important metric in deciding what to continue working with. Facebook Analytics is a great tool that really dives into the details of your posts. It can break down which CTA’s worked best, and it can pull important information from users that interacted with them. Facebook Analytics is so detailed that it can even go as far as to sort by age, gender, country, etc.
Following these tips will inevitably lead you to more social success in the long run. Your apartment deserves the best renters possible, and these social media apartment tips will bring them right to you. Plum Direct Marketing has all the tools to help you with your social media goals and get you your best ROI. We understand digital marketing and have helped countless clients get their social advertising up and running. Contact us today to get your social media ready for instant results at an affordable cost! Call 1-800-992-9663 or visit our website for more information to assist all of your marketing efforts.