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5 Marketing Tools Everyone Should Use in 2018

Between running ad campaigns, sending email blasts, and regularly posting content to social media, digital marketing can be pretty complex.

Keeping up with your schedule and tracking your goals is somewhere between a headache and an absolute nightmare if you don’t have the right tools. Luckily there are plenty of affordable and even free marketing tools available online that can help you get organized and optimized to grow your business.

Here are five tools that every business needs to make their marketing faster, easier, and more effective in 2018:

Google Analytics

Your website is the most essential component of your digital marketing strategy. When you have metrics and details about your website’s traffic, you know what content is working toward your goals and what isn’t. Google Analytics shows you key numbers that help you understand your customers, giving you the opportunity to optimize your website and make more money. If you aren’t already using it, it’s not hard to set up and it will go a long way once you start consistently reviewing your analytics.

Canva

Canva is a quick and easy way to make eye-catching graphics for social media posts, web banners, info-graphics, digital advertisements, email headers and more! This is a great tool for businesses who want to make attractive marketing materials but don’t have a big graphic design team to take on smaller tasks. With Canva, you can easily do it yourself using their templates and online design suite.

Hunter

We’ve all heard the phrase, “It’s not what you know, but who you know.” Building productive business relationships with other professionals is important to company growth. Sometimes the issue is finding out who you need to connect with and getting their contact info. You can now find business email addresses and connect with the right people using Hunter. The website has indexed over 200 million email addresses and uses effective search filters and scoring to help you find the people you wish to communicate with. Search for a company and see every email associated with their domain or search for a name and find likely email address results.

Hubspot

Hubspot provides several types of software to businesses; CRM, Marketing Hub, and Sales Hub. The Marketing Hub is particularly useful for converting leads and tracking results of marketing efforts. Hubspot has so many features that you can read about on their website, including a marketing automation tool, SEO optimizer, advertising ROI tracker, and lead management tool. It really is a hub for all of your marketing needs and is great for keeping track of everything in one place.

BuzzSumo

Are you ahead of the curve with industry news or do you often find yourself to be the last to repost new content? BuzzSumo allows you to post timely and relevant content that interests your target audience without having to do constant research yourself. This tool, which many businesses use to help improve their social media presence, not only shows you the most viral content that relates to your target customers’ interests, it also gives you some important numbers about their social media behavior. These numbers include total shares on the platforms Facebook, Twitter, LinkedIn, and Pinterest and total links. See what content performs best and deliver it to your followers before your competition does!

With these helpful marketing tools in your toolbox, you can tackle growing your business without getting overwhelmed!

Follow our blog for more tips, tricks and guides where we teach you the newest and most powerful ways to build brand awareness, generate leads, and make sales with smart marketing strategies.

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