August Social Media Marketing Ideas

August Social Media Marketing Ideas

August Social Media Marketing Ideas

august social media marketing

Published July 30, 2018 by John Kennedy. Edited August 4, 2020 by Aline Adams. Image by Etienne Girardet on Unsplash.

Need some ideas for social media posts and promotions this month? Timely social posts that celebrate special holidays or seasonal themes tend to do well when it comes to engagement. Here are some ideas that you can use to get your business’ social media following engaged in August:

National Observations for the Month of August

  • Black Business Month
  • Motorsports Awareness Month
  • National Crayon Collection Month
  • Family Fun Month
  • National Eye Exam Month
  • National Water Quality Month
  • National Sandwich Month
  • National Picnic Month
  • International Peace Month

If any of these monthly observations relate to your business or resonate with your audience in some way, consider running a month-long promotion or doing a social media post just to spread awareness and get your followers talking.

August Nationally Recognized Weeks

Week-long observations are great for running promotions and contests. Try doing a social media exclusive discount promotion for National Bargain Hunting Week or an Elvis impersonation contest for Elvis Week!

August Holidays

Here is a full calendar for special days and minor holidays in August:

  1. National Girlfriends Day, National Mountain Climbing Day, World Wide Web Day
  2. National Icecream Sandwich Day
  3. International Beer Day, National Watermelon Day
  4. International Hangover Day, Campfire Day, National Clown Day
  5. Friendship Day, Sisters Day
  6. Wiggle Your Toes Day
  7. National Lighthouse Day
  8. International Cat Day
  9. National Book-Lovers Day
  10. National Lazy Day, National S’mores Day
  11. Son and Daughter Day
  12. Middle Child’s Day
  13. Lefthanders Day
  14. National Creamsicle Day
  15. National Relaxation Day
  16. National Tell a Joke Day
  17. National Thrift Shop Day
  18. National Honey Bee Awareness Day, Serendipity Day, Bad Poetry Day
  19. World Humanitarian Day, Aviation Day, National Potato Day
  20. National Radio Day
  21. Senior Citizens’ Day
  22. Be an Angel Day
  23. National Sponge Cake Day, Ride the Wind Day
  24. National Waffle Day
  25. National Banana Split Day, National Park Service Founders Day
  26. Women’s Equality Day, National Dog Day,
  27. Just Because Day
  28. National Bowtie Day
  29. National Chop Suey Day, More Herbs Less Salt Day
  30. National Toasted Marshmallow Day, Grief Awareness Day, Frankenstein Day
  31. National Trail Mix Day, National College Colors Day

A great way to post about national or international holidays is to simply announce the day and ask your followers a question about it. For example, “Happy National Lazy Day. Are you working hard or hardly working today?”

august holidays social media
Image by Matthew Henry on Unsplash

You can also use holidays for a one-day promotion, for example, “Tomorrow is National Senior Citizens Day, seniors come in for a 10% discount for the entire day!”

Another engaging way to post about holidays is to show how your company celebrates them. For example, add a few photos of employees and caption them with a joke that person told for National Tell a Joke Day. Or just a picture of your team eating creamsicles on August 14th!

End-of-Summer Themes

You don’t want to oversaturate your social feed with a different holiday-related post everyday… realistically you should limit them to a handful per month. However, that doesn’t mean your other posts can’t be timely and relevant.

  • Vacations/Travel
  • Back to School
  • Beaches
  • Barbeques
  • State Fairs

Use these tips to beef up your social media calendar for August! How does your business engage its online audience during the summer? Drop us a comment below to let us know what creative ways you find to connect with your target market on social media.

Looking ahead? Check out our guide to September and October social media marketing ideas. 

Thanks for reading, we hope this article was useful and informative. Be sure to subscribe to our newsletter for more updates and marketing tips! If you ever have a marketing-related question or want a comprehensive analysis of your business’ marketing strategy, feel free to give us a call at 1-800-992-9663. You can also find more information about our services on our website. Get in touch with us and find out how we can help you grow your business!

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