Blogging is an essential part of a successful dental practice’s digital marketing and SEO strategy. When someone needs a dentist, their first step is to run a Google search. They’ll most likely type in something like “dentist near me” or “dental care in (city)”. They may also search for a specific service or procedure, such as “teeth whitening near me” or “dental implants in (city)”. Take a look at the websites that show up in the top results for these kinds of search queries in your area. Chances are, these practices are blogging on a regular basis to to help maintain their high ranking! If they aren’t, blogging is an opportunity for you to get a competitive advantage.
Why does blogging improve SEO?
- Search engines like original content
- They like sites that contain a high volume of original content
- They like sites that upload content on a regular basis
Aside from improving SEO, blogging also helps position you as a trusted authority on dental health. It gives you a chance to answer common questions and address concerns that your patients and potential patients have about their dental health.
The key to blogging is to post quality content. Quality content is relevant, original, genuinely informative, interesting, and shareable. You won’t be able to get anyone to read your blog if your posts don’t spark curiosity and address topics that your prospects actually care about.
If you are just starting your dental blog or have decided to start posting more regularly, brainstorm a list of post ideas. Try to find a balance between informative and entertaining to ensure that you get clicks AND turn some of them into leads. Some of the common types of posts for dental blogs are:
- Answers to common questions
- Tips and shortcuts
- Fun facts
To help you get started, we came up with this list of 15 post titles for dental blogging:
15 Blog Post Ideas For Dentists
“How To Whiten Your Teeth At Home”
“How to Whiten Your Teeth For Less Than $40”
“One Simple Trick To Cure Bad Breath”
“What’s Causing My Bad Breath?”
“Alternatives To Root Canals”
“5 Myths About Root Canals”
“The Top 5 Toothpastes Ranked By A Dentist”
“How To Effectively Brush Your Tongue”
“6 Tips For Keeping Your Gums Healthy”
“Signs You Need A Gum Lift”
“The Best Halloween Candy For Your Teeth”
“How To Prepare For Your Child’s First Trip To The Dentist”
“Is Dental Sedation Safe?”
“Do I Need My Wisdom Teeth Removed?”
“Are Dental X-Rays Safe For Children?”
One way to make sure that your blogs are found by potential patients is to integrate them into your social media strategy. If you’re on Facebook, post links to your blogs and boost the posts using Facebook’s paid advertising tool. You can target accounts within your geographical area so that thousands of people who live close by will see your blog!
If you need help designing and implementing a blog on your website, getting started with content marketing, or social media strategy, Plum Direct Marketing offers comprehensive digital marketing services that help dentists grow their practice. Visit our website or call 1-800-992-9663 for more information.