Landing pages are a powerful marketing tool that any business can create on their websites. A landing page is a single page on a website dedicated to a specific campaign or offer, with the sole purpose of generating leads. They have no navigation menu, sidebar, or footer. The intent is to create a distraction-free zone, which increases the likelihood that prospects will stay and fill out the form. Few businesses are using this tactic, so it’s a great way to stand out from competitors. Those who are using landing pages will tell you that they boost online conversions like nothing else. If you’re not yet convinced, here are the top 7 benefits of landing pages:
Always Working
A landing page works around the clock generating leads for you no matter what you’re doing. Set it up, run advertisements, and then let it do the work for you! It’s not unusual for a real estate agent to wake up and find that 10 new leads signed up for their opt-in offer while they were asleep.
Controlled Lead Machine
A landing page doesn’t give you a one-time batch of leads; it’s a constant, ongoing source of leads for your business. You have some control over the amount you receive at any given time. If you want more leads, do more advertising for your landing page. If you have more than you can handle, dial back on the advertising and deal with what you’ve got until you’re ready for another rush.
Build Credibility
A landing page solves one specific problem for one specific niche. If your prospects were brought to your website’s homepage, they may not immediately see you as a credible solution to their problem because your business solves multiple problems. By bringing them to the exact information they need via landing page, you build credibility as an expert on that specific subject.
You Choose Visitors’ Path
Another issue with bringing prospects to your website’s homepage is that they will be tempted to click around and possibly end up on a page that has nothing to do with what they are looking for. 98% of website visitors don’t convert on their first visit, and the likely reason for this is because they aren’t immediately finding information that is relevant to them. With a landing page, their path is controlled by you; there’s nowhere for them to click and the only thing they can do is fill out the form. No distractions.
Increase Conversion Odds
By choosing your visitors’ path via landing page, you increase the odds of conversion, compared to when you let them choose their own path on your website. Some agents think that they’ll lose conversions by not letting prospects navigate their whole website, but the opposite is true. When you limit visitors to relevant content only, you get a significant increase in conversion rate.
Improve SEO
Landing pages with specific content help you rank higher in online searches. How often do you see websites with the same old generic content? These sites don’t rank high on search engines because the content isn’t unique. When someone searches for a specific service, they’re much more likely to find your landing page because of the unique content and keywords you include on it.
More Opportunities
Landing pages work to position you as an expert in a niche area, which is beneficial to any business because being a niche expert opens doors to more opportunities. When you are seen as an expert, you may be asked to speak at local or even national events, the media may come to you for quotes on relevant stories, etc. Your competitors may know just as much about your niche as you do, but if they don’t have landing pages that showcase that expertise, nobody will see them as an authority.
Landing pages are gold mines for leads and opportunities for you in your business. They help you stand out from competitors who are using the same tired lead generation tactics and getting the same unimpressive results. With a great opt-in offer and a well-built landing page, you can start generating quality leads like never before!