The process by which most consumers find and hire lawyers has moved almost entirely to the internet. So, if you’re questioning whether or not your legal practice needs a website, question no more; the answer is a bold “yes”. Despite this fact, it’s been shown that nearly 40% of all small law firms don’t have a website. For you, this marks an opportunity to obtain a massive advantage over your competitors. It’s also true that law firm websites are often outdated and practically useless to potential clients. This means that if you’re just starting up your legal practice, a well-designed, modern website will put you in a position to dominate your market. If you’re still not convinced, here are just a few of the many reasons why all law firms need to have a website.
It helps you get found by potential clients
Your potential clients are searching online for your services. When someone needs a lawyer, most commonly their first stop will be Google. Without a website, you have no chance at capturing these prospects. With a solid SEO strategy, you can get your website to appear in the top results for relevant searches like “personal injury lawyer in Miami” or “divorce attorney near me”.
It makes appointment scheduling easier
It’s proven that people are far more likely to book an appointment online than they are to call your office. It’s easy to integrate an appointment booking tool onto your website and it makes your prospects’ and clients’ lives easier.
It generates leads 24/7
Your law firm website is your most important marketing tool. It’s open 24/7 and generates leads while you sleep. If you’re investing money into other marketing tactics but still don’t have a website, you’re making a mistake. A great website will bring you a better return on your investment than any other marketing tactic you can possibly buy.
It builds credibility
Even if someone is referred to you by a friend, they’ll more than likely look you up online before they give you a call. If they find nothing, it makes you look illegitimate. If they find an outdated, unimpressive website, it makes you look low-quality. Having a modern website with lots of educational content on it shows that you are a legitimate business and that you are an expert in your niche. Think of your law firm website as a digital office. If your office is chincy it hurts your credibility significantly. The same goes for your website. And we all know that gaining the confidence of your potential clients is the most important part of securing new business.
If you need a website for your law firm, make sure you choose a web design company that understands legal marketing. Plum Direct Marketing creates websites for law firms that are built not only to make your firm look good, but also to help you reach tons of potential clients. If you are interested in finding out more about our web design services, check out our web design services!
