Plum Direct Marketing

Valentines Day: 4 Gifts to Show Client Appreciation

Valentines Day: 4 Gifts to Show Client Appreciation

Estimated Reading Time: 4 minutes

Love is in the air… what have you done lately to show that special someone your undying appreciation? We’re not talking about your significant other – or your mom. Your loyal customers have chosen you over your competitors, repeatedly paid for your services, and not to mention, lined your pockets; It’s fair to say you owe them one. You don’t have to send your valued clients love letters for Valentine’s Day, but a simple gift can go a long way in the business world. It demonstrates that you really care about your customers, and they will forever be reminded of your business relationship when they see or use the gift.

Gifting can also be an effective way to obtain new clients by showcasing your thoughtfulness and integrity, and when you’re in constant competition with other businesses in your industry, this can be as important as showcasing your product/service. A lifetime client can bring in thousands, so don’t hesitate to spend money on gifts that will keep you at the front of your clients’ minds.

Here are 4 impressive client gifts that will surely set you apart from your competitors!


Nothing like a box of sweet treats to brighten up anyone’s day. With a nice letter attached, a box of cookies will definitely generate new business and remind your clients why they choose you over your competitors. Plum offers a cookie package as a creative marketing campaign. They allow you to customize the branding on your package and choose what type of cookies to send, as well as creating letters to attach to the gifts. This is a great way to introduce your business to prospects in a way that they will never forget.

Gift Cards

Gift Cards are one of the easiest and most effective business gifts! The more you know about your client the better; Give an athlete a gift card to a sporting goods store or send a local restaurant gift card to your food-loving client. If you know your client has pets, a gift card to a pet supply store will be appreciated more than the standard coffee shop card. Also, your prospective clients will be much more likely to open an envelope that feels like it has something hard in it, so a gift card can be a great way to introduce your business to people who wouldn’t have paid attention to your marketing efforts otherwise. The best part is, you get to pick the price! has a huge selection of gift cards to choose from, and also allows you to send virtual e-gift cards.

Custom Office Supplies

Personalization is the key to making a client gift feel genuine and not like a bribe to do business with you. There are plenty of websites where you can customize a variety of office supplies, so put your client’s name or their company’s logo on items like notepads, pens, sticky-note holders, and envelopes. One of our favorites are these notecards with matching envelopes found on Amazon, customized with a name and initials. They look stunning, and they serve a real purpose in your client’s life. These personalized notepads found on Etsy are artful, unique, and sure to have an impact on the recipient.

Gift Baskets

Gift baskets are a tried and true classic in the world of business gifts. From Edible Arrangements to these lovely Coffee/Tea Baskets, a goodie bag ensures that the client gets at least one thing that they are going to like, and if it’s for a business, a basket can get shared around the office.

Never underestimate the power of a good gift. Remind your clients that your company genuinely appreciates them and show potential clients how they will be treated if they decide to do business with you. For more marketing tips, tricks, and guides, keep an eye on our blog where we share our expert marketing knowledge! Happy Valentine’s Day!



Plum Direct Marketing.

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