The most successful realtors stand out from competitors by building a strong personal brand and marketing themselves online.
Potential homebuyers are going to the internet first to ask questions and research their options; your success as an agent relies not only on your ability to convey yourself as a knowledgeable authority and trustworthy professional, but also on the unique qualities that set you apart from the other agents who show up in online searches.
A generic template site given to you by your broker or agency doesn’t help you build your personal brand.
If you rely on one, your online presence is essentially equal to any of your coworkers’. How will potential clients know to choose you? On top of that, what happens if you leave your current employer and your online presence is erased?
Having a high-quality personal website is a sure way to show prospects that you’re a serious agent who goes the extra mile for your business.
It allows you a space to brand yourself and position yourself as a useful resource for potential clients, demonstrating your value as a realtor. By providing free educational information and tools that help homebuyers navigate the process, you build trust and credibility. These are the things that set you apart from competitors in the new digital landscape of the real estate business.
With an abundant supply of realtors right at their fingertips, your prospects need to be impressed when they stumble across your website. How you communicate your personal brand to them is up to you; work with a professional web design agency to ensure that the quality of your website matches that of your business. Call Plum to get started on a high-end custom website strategically designed to help you market your real estate services and grow your client base – 1-800-992-9663.