Direct mail is one of the most efficient ways for real estate agents to generate quality leads, but it doesn’t always produce the results we’re looking for. Here are some tips to make sure that your next real estate direct mail campaign gets you the best ROI you’ve seen yet!

Be Consistent

Direct mail is a long-term strategy. Many real estate professionals give up on direct mail after their first few mailings because they aren’t getting enough calls. The fact is, it will take 6 months to a year of consistent mailing to start getting a steady flow of new leads. The deals you close from real estate direct mail campaigns won’t happen because of one postcard; buying or selling a home is a big decision that most people take a fair amount of time to consider, so it’s important that you always stay in their minds.

Target Specific Audiences

Spray-and-pray marketing is a great way to burn money and get nothing back. Targeted mailing lists produce the best results and they’re more available than you’d think. A good direct mail agency can help you compile a list of addresses that are relevant to the goal you are trying to accomplish. You can target homes by neighborhood and income. More specifically you can target probate, pre-foreclosure, code violations, etc.

Schedule By Season

We know that the real estate business is dictated by the seasons, so we should dictate our real estate direct mail campaigns by the seasons as well! Start mailing mid-February and continue into the fall. You should mail throughout the winter as well, but focus on building your brand identity with those mailings rather than generating leads.

If you want your direct mail campaigns to get you a better return on your investment, consider working with Plum Direct Marketing! We have experience producing successful campaigns that generate quality leads. Find out more about our direct mail services and how we market for real estate agents or give us a call at 800-992-9663 to talk about  your specific marketing needs and how we can help!