The average cost for a 30-second spot in Super Bowl 51 was $5 million, but you don’t need to spend big bucks when direct mail can be just as effective for your purposes. Your customers have the big game on their mind, but don’t let them forget about you! Direct marketing can put you in the same arena as the big players.
Super Bowl ads have evolved substantially in the last 51 years, but the concept of direct mail remains the same. It’s simple, it’s to the point, and it immediately informs the reader about who you are and what you want them to do. We love the idea of sending out a mailer based on the season or current events, to invite your customers in for a special deal, or just to remind them of your business.

Why do we put direct mail up in the ranks with multi-million dollar Super Bowl ads? It’s simple – because it works. Direct marketing provokes readers to act immediately 79% of the time, as opposed to 45% when they receive an email. It also delivers a higher ROI as opposed to forms of digital marketing, which tend to be less effective. You can read more about this in our post on Why Direct Mail Marketing is Better than Email.

The bottom line – We’re here to tell you that direct mail scores a touchdown every time. By targeting your audience using various demographics, you can ensure success in customer relations and an improved reputation. Teamed up with our expertise in designing mailers, we’ve got all the right plays to help you succeed.

Check out the Products page on our website to explore our services or our blog post on Benefits of Consistent Long-Term Direct Mail Marketing to learn more about the benefits of direct mail marketing. Or, if you’re ready to get your campaign started, fill out our web form or leave a comment below. We’re excited to help you win!

Sources: adage.com, socialmediaweek.org