Is your current website a money-maker or a space-taker? Pull it up on a new tab and see how it checks out against our list of 5 Signs You Need a New Website!
1. Your website is hard to use on mobile devices
Did you know that the majority of online searches for local businesses now occur on mobile devices? Mobile-responsiveness is now the standard, but that wasn’t the case ten years ago. If your website wasn’t designed to be responsive and usable on all devices and screen sizes, you’re missing out on a lot of potential customers. That alone is reason enough for a website redesign.
2. Your website design looks outdated
Outdated design can mean a lot of things for a website. It could mean boring or stale typography, lack of color scheme, cluttered design, cheesy stock photos, and much more. If you’re not up-to-date with web design trends, take a look at the websites of your most successful competitors and see the difference for yourself. Modern design is typically minimalistic, with easy user-experience being one of the top priorities.
3. Your website doesn’t appear in relevant search results
SEO (Search Engine Optimization) is a field that is always changing because search engine algorithms are always changing. If it isn’t ranking for the keywords you want, it may be time to redesign your company’s website. A lot of older websites don’t have keywords in the URLs, which is an important step in modern SEO best practices.
4. You can’t easily add new content to your website
Most modern websites are built on user-friendly content management systems like WordPress, which allow the site owner to easily make changes and upload new content without the help of a webmaster. Redesigning your website with a good CMS will make it easier for you to improve SEO, automate a content schedule, and do other things that (on an old website) would require hours of work by a professional programmer.
5. Your website isn’t getting the results you desire
Your company’s website isn’t just there to prove you are a legitimate business. All websites should have goals and strategies in place to reach those goals. For example, if the main goal of your website is to collect leads, but you aren’t getting any, there is an error in the way your website was designed. When you choose a design agency for your website redesign, you should let them know what your specific goals are so that they can build solutions into your website.
Need a redesign?
Plum Direct Marketing offers modern, custom websites built to get real results. We can work with you to ensure that your new website has everything you need to achieve your business goals, from blogging capabilities to appointment setting tools to e-commerce features and beyond! Check out our web design page for more information.