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Insurance Industry

Lead Generation. Brand Awareness.

Insurance Professionals can grow their business using many online and offline marketing tactics. No matter what audience you wish to target, the anchor of insurance marketing is trust. All the services we provide build your brand image, educate prospects on your products, and gain their confidence. This way you can capture more leads and increase conversions.



Direct Mail

List Generation

Graphic Design

Online Advertising

Web Design

Insurance Website - Southcoast Insurance

Considering Motivations

We sell your prospects on the benefits when marketing your insurance services. We start by defining your target audience’s motivations for wanting your services. For one, they may be legally required to hold insurance. They also want the security of knowing that their valuable assets are protected. They choose an insurance provider based on price, services offered, expertise, and ease of use. The goal of insurance marketing is to make potential clients feel confident in your ability to find them the right coverage for the right price. We apply this concept to each of the services we provide to insurance agencies.

ROI Improvement Chart
Financial Seminar Postcard Examples

Direct Mail

Direct mail has proven to be one of the most effective marketing strategies for insurance agencies. It increases brand recognition and generates leads.
Our direct mail campaigns are successful because they target the right people, with the right message. Brochures, flyers, and postcards are great lead generation sources for insurance agencies.
Using professional designs and persuasive calls-to-action, our direct mail campaigns capture attention. They push prospects to make the call, visit your website/landing page, or take whatever action you desire.

Website Design

Your online presence is an essential part of your insurance agency marketing strategy. Our modern, mobile-responsive websites are can help educate and engage potential clients. We offer websites that generate leads, and build a trustworthy brand image. Plum designs websites equipped with the tools you need to grow your business and please your clients.
We can customize your website with capabilities that increase conversions. Capabilities like a quote request form or a blog that you can update with informational content. Our websites showcase your expertise, communicate your value, and collect leads. Convert more visitors with optimized content and calls-to-action that prospects can’t resist.
Responsive Site Mockups
Spencer & Company Landing Page

Landing Page Design

Landing pages boost conversions whether they be online or offline. Rather than send interested prospects from an advertisement or direct mail piece to your homepage, send them to a campaign-specific landing page. Here there’s nothing to distract them from completing your desired action. Collect more leads and improve your campaign ROI with our custom landing pages.

Other Work

Contra Stationary for Branding

Contra Energy

Multi View of Lepage Insurance Website

LePage Insurance

Tea Set for From The Seoul

From The Seoul

Spencer and Company Magazine Ad

Spencer & Company

Marketing Solutions
That Work

Plum provides the comprehensive marketing services needed for an insurance agency to grow their business. From creative design and branding services to online advertising, we strategize to reach your target audience with the right message to influence action.

Request Direct Mail Samples