Plum Direct Marketing

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Law firm marketing services

Crafting Legal Brands for Client Growth & Market Impact

Plum specializes in crafting a compelling narrative for your legal brand. From creating distinctive logos to constructing websites that present an airtight case, we serve as your dedicated partner and strategic counsel in elevating your law firm’s brand.

With a keen understanding of the legal landscape, Plum aligns its strategies with the unique goals and objectives of your firm. Whether it’s boosting brand recognition, acquiring new clients for your law firm, gaining a competitive edge, positioning your expertise, generating quality leads, managing reputation, retaining clients, or enhancing digital presence, Plum guides you through developing a comprehensive marketing strategy tailored to the diverse needs of legal professionals.



Direct Mail

List Generation

Graphic Design

Online Advertising

Web Design

Law Office of David Boone - Website Design

Considering Motivations

In legal marketing, understanding your audience’s motivations is the cornerstone of building a solid case for your services. Much like constructing a compelling legal argument, Plum meticulously identifies the motivations driving your potential clients to seek legal advice or representation. Whether it’s a pursuit of justice, financial compensation, or avoidance of conviction, we delve into the core reasons your clients turn to you. This approach not only aligns your unique benefits with their needs but also builds confidence in your ability to advocate effectively on their behalf. Trust Plum for a strategic partnership in crafting a persuasive narrative for success in the competitive legal landscape.

ROI Improvement Chart
Financial Seminar Postcard Examples

Law firm Direct Mail marketing

Leverage effective direct mail marketing as a potent and cost-effective method to boost business for your law firm. Plum tailors each direct mail campaign precisely, reaching the right audience with impactful messages to drive responses and ensure a significant return on investment.

Key highlights of Plum’s Direct Mail Services:

  • Captivate and Retain Attention: Crafted with compelling offers and calls-to-action that consistently drive responses.
  • Precision Targeting: Target your mailing by case-type and jurisdiction, reaching recipients currently in need of your specific legal services.
  • Professional Introduction: Send formal letters that act as a personalized introduction to your firm, showcasing who you are and how you can help.
  • Brand Elevation: Utilize postcards and brochures with high-quality customized design to enhance brand awareness and educate prospects.
  • End-to-End Service: Plum handles the entire process – from design and printing to shipping and tracking – ensuring a seamless and effective direct mail campaign. 

Experience an increase in phone calls, appointments, and website traffic by leveraging Plum’s expertise in direct mail marketing for law firms. 

law firm Website Design

Elevate your law firm’s online standing with Plum’s strategic website design services. Beyond visual appeal, our websites are crafted for impactful outcomes, fostering trust, evoking emotion, and deploying savvy strategies for lead generation. Explore the unique attributes of our law firm websites: 

  • Distinctive Branding: Tailored to present your legal brand identity like a compelling opening statement, leaving a lasting impression.
  • Adaptive Design: Engineered for flexibility, ensuring seamless user experiences & responsiveness across all device types and sizes. 
  • Strategic SEO: Optimized for search engines to enhance visibility and attract potential clients.
  • Conversion Optimization: Equipped with strategically placed and crafted lead forms & calls-to-action for impactful user response. 
  • Versatility with Extra Features: Fortify your online arsenal with blogs, photo galleries, testimonial sections, online appointment setting tools, and more – building a comprehensive case with supporting evidence. 

Attract potential legal clients and generate high-quality leads with a Plum-designed website – secure a compelling online presence in the competitive legal landscape.

Responsive Site Mockups
Spencer & Company Landing Page

Strategic Landing Pages for Legal Wins & Increased Conversions

Each of your landing pages is like a well-crafted motion that guides potential clients to make decisions in your favor, just like you would in the courtroom. 

Plum’s Landing Page Services:

  • Strategic Focus: Concise & purpose-driven, directing prospects to take desired actions.
  • Optimized Conversions: Boost conversions for online & offline campaigns.
  • Campaign-Specific Approach: Unlike directing to a homepage, landing pages maintain focus on the specific campaign.
  • Minimized Distractions: Designed to eliminate distractions, ensuring prospects complete desired actions.
  • Enhanced ROI: Collect more leads and improve campaign ROI.

Strategically guide your prospects to a favorable outcome with Plum’s custom landing pages. 

Other Work

Contra Stationary for Branding

Contra Energy

Multi View of Lepage Insurance Website

LePage Insurance

Tea Set for From The Seoul

From The Seoul

Spencer and Company Magazine Ad

Spencer & Company

Your Verdict for Powerful
Legal Marketing That Works

From creative design and branding services to online advertising and direct mail campaigns, we strategize to reach your target audience with the right message to inform action.

Whether you specialize in personal injury, family law, criminal defense, or any other legal field, you need to gain visibility, connect with your audience, and drive meaningful results. Contact us today to shape a customized strategy that elevates your brand and expands your legal business. 

Request Direct Mail Samples