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Legal Service professionals can grow their business using a number of online and offline marketing tactics. No matter what audience you wish to target, the anchor of legal marketing is trust. The services we provide build your brand image, educate prospects on your services, and gain their confidence.
When it comes to marketing your legal services, we sell your prospects on the benefits. We define your audience’s motivations for wanting your legal advice or representation. Your potential clients want justice, financial compensation, or to avoid a conviction. They will chose you to represent them because of your experience, expertise, and the unique benefits you offer. The goal is to make potential clients feel confident in your ability to win their case. We apply this concept to each of the services we provide to law firms and legal services professionals.
Direct mail has proven to be one of the most effective marketing strategies for lawyers and law firms. Our legal direct mail campaigns target the right people, with the right message, with perfect timing. You can target your mailing by case-type and jurisdiction to ensure that your recipients are people who need your specific services right now. Lawyers often send formal letters to people in need of their services. These letters serve as an introduction to who they are and how they can help.
With professional designs and persuasive calls-to-action, our direct mail campaigns capture attention. They push prospects to make the call, schedule an appointment, or visit your website/landing page. Whatever actions you desire, our legal services direct mail campaigns can help.
Your online presence is an essential part of your legal services marketing strategy. Our modern, mobile-responsive websites can help educate and engage potential clients. We offer websites that generate leads, and build a trustworthy brand image. Plum designs websites equipped with the tools you need to grow your business and satisfy your clients. We will customize your website with capabilities that increase conversions. Capabilities like online consultation appointment booking or a blog. Blogs showcase your expertise, communicate your value, and collect leads. Convert more visitors with this optimized content and calls-to-action that prospects can’t resist.
Landing pages boost conversions whether they are online or offline. Rather than send interested prospects from an advertisement or direct mail piece to your homepage, send them to a campaign-specific landing page. There, there’s nothing to distract them from completing your desired action. Collect more leads and improve your campaign ROI with our custom landing pages.
Plum provides the comprehensive marketing services needed for a lawyer or law firm to grow their business. From creative design and branding services to online advertising, we strategize to reach your target audience with the right message to influence action.
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