Bringing a 60 year old company's online presence up to speed

family-owned, quality-driven

Morin and Pepin have been selling and servicing garage doors and related products to commercial and residential clients in Southeastern Massachusetts for over 60 years. They contacted Plum Direct Marketing because they needed a website to get found by potential customers and differentiate them from competitors. 

Web Design & Development

Morin and Pepin is a family business that has been working in the same area for decades, so they have clients who were referred to them by parents and even grandparents. However, to grow their business at the rate they wanted to, Morin and Pepin needed to start acquiring new customers faster. That’s why they contacted us to build them a modern website with tools in place to generate leads. We designed a sleek website that shows off their past work, tells visitors why they’re better than competitors, and entices them to convert into leads. 

We included “Residential” and “Commercial” tabs to give each of their two target audiences a dedicated page for information. We also listed the brands that they sell and service to attract online searchers who already know what they are looking for. To generate leads, we added a form for visitors to request a free estimate. We also added a “Call Now” button for visitors on mobile phones to call with one tap on their touch screen. The final product of Morin and Pepin’s website design project speaks to their business’ commitment to quality and gives prospects a reason to choose them. 


Pauline Racine