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Rebranding and updating a trusted community insurance agency

Communicating Unique value

Southcoast Insurance Group was founded in Fall River, MA in 1975, and is now one of the largest and fastest-growing independent insurance agencies in Massachusetts. They provide comprehensive insurance services to over 14,000 customers across the state, including consumers and businesses. They came to Plum because they felt they needed branding that communicated their expertise and focus on customer care, as well as an easy-to-use website with built-in marketing strategies. 


Southcoast Insurance Group Logo Progress
LePage Insurance Logo progress

In our logo design process, we set out to represent their brand message, stand out from their competitors, and appeal to their target audience. We chose the nautical theme and blue/green color scheme to be the basis of Southcoast Insurance Group’s branding. As the logo design progressed, we aimed to make it more contemporary, sophisticated, and readable. The final version gives the impression of a friendly modern business that appeals to the bayside community of Fall River, MA.

Web Design & Development

Plum designed Southcoast Insurance Group’s website for high conversion. Equipped with tons of informational content about their products and services, the new website is built to educate prospects and retain current clients. We included full contact information in the header of every page and multiple Calls-To-Action throughout the website, making it easy for visitors to request a quote online or call the office. Because the majority of searches for local businesses now occurs on mobile devices, we designed their website to be fully responsive. The new Southcoast Insurance Group website is a sleek, easy-to-use, lead generating machine. 

Southcoast Insurance Group website on a tablet - responsive web design
Southcoast Insurance Group website on mobile phone
Southcoast Insurance Website on Desktop in home office

Sarah did an amazing job with invitations for my seminar. Any changes that I requested were done immediately. She even made helpful suggestions for a better response. I highly recommend Plum Direct Marketing.

Lisa M.