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Creating an integrated campaign for a dedicated school committee candidate.

Communicating Trust

Thomas Khoury is a dedicated educator who served 30 years working in the public school system of Fall River, MA. When he decided to run for School Committee, Thomas partnered with Plum for an integrated marketing campaign that would spread his name and message, boost donations, and get local voters on his side. The campaign aimed to communicate Khoury’s influential presence in the community and the positive impact he’s had on countless youth in Fall River. 


DIRECT MAIL driving to donation landing Page

Our print/digital integrated campaign started with a postcard mailer, which introduced Thomas Khoury as a candidate and communicated his proactive stance on improving the school system of Fall River. The mailer linked recipients to an online landing page where they could read more information about Khoury and make a donation. 

Thomas Khoury political campaign direct mail
Thomas Khoury for school committee website on a laptop

Let the results speak for themselves

Thomas Khoury won the election and became a member of the School Committee! Our direct mail to digital landing page campaign resulted in many generous donations and an impressive voter turnout. We are proud that our marketing efforts helped put the children of Fall River into the hands of a very passionate and capable man.
happy graduate
recreational soccer corner kick
elementary school classroom
child drawing
Plum helped me in my small business by owning the direct mail part of my business. They clearly understood my business and made it easy for me so I could devote my energy to other areas. Great follow up and easy to do business with despite my west coast office.

Robert S.