Thomas Khoury is a dedicated educator who served 30 years working in the public school system of Fall River, MA. When he decided to run for School Committee, Thomas partnered with Plum for an integrated marketing campaign that would spread his name and message, boost donations, and get local voters on his side. The campaign aimed to communicate Khoury’s influential presence in the community and the positive impact he’s had on countless youth in Fall River.
Our print/digital integrated campaign started with a postcard mailer, which introduced Thomas Khoury as a candidate and communicated his proactive stance on improving the school system of Fall River. The mailer linked recipients to an online landing page where they could read more information about Khoury and make a donation.