Redefining a trusted financial services brand

Excellence accentuated

Watt Financial Group provides insurance and financial planning services for retiring seniors. In a competitive market, they needed a stronger brand identity to stand out and an updated web presence to keep up. We designed Watt Financial Group’s new logo and website to bring their brand to the next level.

Logo design

LePage Insurance Logo progress

In our logo design process for Watt Financial Group, we aimed to create something modern, professional, memorable, and powerful. We chose a color scheme and typeface that feels appropriate for the financial industry and conveys a sense of reliability and knowledge. With each draft we wanted to simplify the logo and make it more contemporary without going outside the expectations of the company’s older target audience. The final product is easily readable and speaks to the brand identity that Watt Financial Group wants to communicate to their potential clients. 

branding and creative

Watt Financial Group wanted a uniform look across all marketing materials to create a stronger sense of professionalism and authority for their brand’s image. Using the new logo we designed for them, we designed business cards, letterheads, and envelopes with their branding so that every communication they have with a client or prospect builds upon their familiarity and trust for the company. 

Web design

Watt Financial Group needed a modern website to keep up with competitors, educate prospects on the services they provide, and consistently generate leads for the business. We created a simple, attractive design that users can easily navigate to find the information they need. Each service has its own page and they are loaded with search engine optimized content to make sure that people who search for those services will find Watt Financial Group. The website includes a quote request form to capture interested prospects’ contact information, so the company can generate leads 24/7. 

“Other agents are constantly asking where I got my website made. Plum brought my business to the next level. I give my new website a 10.5/10 rating!”

Tony Watt