When designing the logo for Precision Orthotic & Prosthetic Technology, we wanted to create something eye-catching and memorable that captures the essence of what they do for their clients. We used a cool color scheme with different shades of blue to maintain a traditional healthcare look and invoke feelings of peacefulness and reliability. The typeface is easily readable, appropriate for the industry, and modern enough for a cutting-edge technology company.  In the final versions we added an outreaching arm graphic to bring the point home and give Precision’s logo a unique human touch.