Branding is the combination of ways in which businesses intentionally communicate their identities to the world. By keeping a consistent design, style, and tone in your marketing materials, you can create a brand image that speaks to the unique qualities of your company and to the unique sensibilities of your target market. Everything from your business card to the way your employees are trained to greet customers affects the way people experience your business, and therefor the brand image that they remember.

Your logo, signature color scheme and typeface, motto/tagline, etc., can all send messages that create mental associations between your company and certain qualities such as eco-friendliness, technological savvy, artisan craftsmanship, thoughtful customer service, high-end luxury, or whatever you want the world to think about when they hear your company’s name. 

A great brand strategy works to accomplish a specific goal. It has to be considerate of your target audience and the things they care about. Without straying too far from your industry’s traditional themes, your branding should show consumers why your company is different from competitors. We help businesses figure out the personality they want to convey to their audience and then provide branding services like graphic design and content writing to apply that message both visually and textually to their marketing. The end result is the creation of tangible brand identity that promotes growth and customer loyalty. 

When you apply consistent branding, it results in a certain feeling or thought that consumers associate with your company. Branding is what makes your business distinct from competitors who offer similar products or services. It is also extremely helpful in making consumers remember your company. Without a great brand strategy, a great company could easily be mistaken as unprofessional and unworthy by thousands of potential customers. In a world where consumers have all of their options at their fingertips, businesses with strong branding outshine those without, regardless of the quality of products/services provided. 

When you work with a creative branding agency like Plum, you ensure that all of your marketing is consistent in its look and tone so that your prospects and customers start to recognize your brand identity with each interaction they have with your company. As this familiarity increases, the people who connect with your company’s identity will become loyal to the brand. 

Unlike many other branding companies, Plum is a full-service marketing agency with years of experience helping a wide variety of businesses grow. We can help you assess your target market and the things they relate to, as well as the things that make your company unique and exceptional. After a discussion with one of our expert marketing consultants, you should have a clearer picture of the branding strategy that will be most effective for your business. Contact us for a free consultation and find out what we can do to help you shape your brand.

Your logo is often the first impression prospects have of your company, and they’ll make judgments based on it within a few seconds. For that reason, an effective logo is the foundation of an effective brand strategy. A great logo is:

Attention-Grabbing
Whether a prospect sees your logo in an online listing, on a postcard advertisement, or on your sign as they walk down the street, you have an opportunity to catch their interested. If your logo is attractive and specifically appealing to your target market, it will make prospects curious when they see it.

We start by identifying the values and beliefs of your target market and observe the way other companies convey those ideas in their logos. Certain symbols, typefaces, and color schemes are commonly associated with certain ideas. For example, the color blue is associated with trust, openness, security, and professionalism, which is why it is often used by financial institutions, medical businesses, and tech companies.

Versatile
A great logo looks just as good on the side of a pen as it does on the side of a truck. It’s also effective whether in color or black/white. A logo that is too complicated will be harder to recognize when it has to be sized down for materials like business cards. It should match with the color scheme of your website and marketing materials. Plum provides adaptable designs that can be used across all mediums and look great on everything from a smartphone screen to a billboard.

Differentiating
While you should play on industry traditions and stay away from anything too abstract, your logo needs to differentiate you from competitors to have the most impact. We assess the things that make your company unique and the reasons why your customers choose you over competitors. Then, we inject those ideas into your logo by making careful choices in color, typeface, and graphics to create a logo that fully represents the spirit of your brand.

We do not outsource any of the work for the branding services that we offer. We also do not use clip-art or generic graphics for logo and branding design. Our in-house graphic design team will speak with you personally and design your logo from scratch. After an in-depth discussion about your business, target market, and the intended direction of your branding, we’ll start to conceptualize your ideas and will likely create several draft logos to see what you like and don’t like.

We allow unlimited revisions, so you can keep making suggestions until your logo looks exactly how you want it. You will receive several versions and sizes of your logo for use on your website, business cards, advertisements, etc. 

Excellent written content makes your company look professional and sets you apart from competitors. It also helps educate prospects about your business and influences them to convert. Effective copy is concise, purposeful, and designed to lead your prospects from discovery to conversion. It also builds upon your brand identity by keeping a consistent tone and message.

If you need written content for your website, blog, newsletter, advertising campaign, email marketing campaign etc., we can provide you with compelling content that adheres to your brand’s intended tone and style. Our copywriters will work with you over the phone to assess the goals of your project and turn your ideas into well-written, easily-digestible, and persuasive copy. 

Yes. We can apply your branding to all mediums including but not limited to: your website, business cards and other print materials, digital ads, and product packaging.

Our marketing services go beyond branding design; we also offer Website Design, Direct Mail, and Online Advertising services. 

There are two main differences between Plum and many creative agencies that offer the same branding services:

1. We offer a comprehensive one-stop-shop for marketing and branding services. We not only design logos and branding graphics, we also help businesses plan and implement an effective brand strategy. Our knowledge and experience in the marketing industry sets us apart from competitors because we have worked with thousands of companies across all different industries and we know just as much about marketing as we do creative design.
2. We do everything in-house. Every logo and graphic is designed by our own team and all content is written by our own copywriters. Every project is custom-tailored for the client; we never use generic clip art in our designs. We have our own printing facility where we produce direct mail postcards and branded marketing materials. Our agency is large enough to have access to all the resources you need to build a fantastic brand, but small enough to provide you with dedicated attention. We want to involve our clients in the creative process as much as possible to ensure that the results are satisfactory. You can always get someone on the phone to answer your questions and take your suggestions.

Prices vary by project. Contact us and let us know what you’re looking for; after a consultation, we can provide a price quote.