Plum Direct Marketing

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Senior Living Industry

Boost Occupancy & Revenue for your Assisted Living Community

Navigating the intricate landscape of senior living and assisted care facilities requires finesse. At Plum, we offer a comprehensive suite of specialized marketing services tailored specifically for the senior living industry.  With a keen understanding of the paramount importance of trust and credibility in this field, our solutions address the diverse needs of seniors and their families, highlighting your community’s unique qualities while ensuring compliance with stringent regulations.

As your marketing partner, we are ready to help you overcome these challenges and position your community as the preferred choice for those seeking the perfect home for their golden years. Let’s get started. 

SERVICES

Branding

Direct Mail

List Generation

Graphic Design

Online Advertising

Web Design

Retirement home assisted living website design

Resident Motivations

The decision to transition to a senior living community is deeply personal and emotionally charged. This understanding is not just a cornerstone of our marketing strategy—it’s the bedrock upon which we craft exceptional marketing initiatives and foster lasting relationships. 

At Plum, we ensure the foundation of your marketing strategy is crafted around the recognition of the intricate emotional drivers behind this life transition. From prioritizing safety and wellness to nurturing vibrant social connections, every aspect of your marketing strategy should reflect your unwavering commitment to enhancing the quality of life for seniors and their families, instilling confidence and trust in your community. 

When you partner with us, you can be rest assured that your marketing resonates authentically and meaningfully with potential residents and their loved ones, driving success and satisfaction for your senior living community. 

ROI Improvement Chart
Financial Seminar Postcard Examples

Direct Mail for Senior Living Communities

With seniors being the most mail-friendly age group, direct mail presents a powerful opportunity to connect with your potential residents on a personal level.

At Plum, our tailored direct mail solutions are meticulously crafted to capture attention, spark curiosity, and encourage deeper consideration of your community among potential residents and their families. 

Whether personalized invitations flooding mailboxes, enticing recipients to explore your senior living community through exclusive facility tours and in-person events, or vibrant brochures showcasing the unique features and highlights of your community, designed to inspire seniors who may be on the fence about making a move. 

From targeted list curation based on demographics such as age, location, and income, to crafting compelling campaigns that resonate with your audience’s needs and aspirations, our consultants specialize in guiding you through every step of the process, ensuring the most successful outcome for your business.

Websites That Grow Your Community

Families researching senior living options want to ensure they are making the right choice for their loved ones. 
 

Plum delivers professional custom websites that reassure your potential residents of the quality of care and benefits your facility offers and fosters meaningful connections with them and their families. Our websites are designed to:

  • Enhance Usability: Seamless navigation and accessibility to accommodate seniors with varying levels of technological proficiency.
  • Create Transparency: Convey key features & benefits of your community – from care options, amenities and services to pricing, addressing common questions.
  • Instill Trust: Showcase testimonials and reviews from past community members
  • Boost Engagement: Prompt visitors to schedule tours, request information, or contact the community with clear, compelling calls-to-action.
We design mobile-responsive websites, customized with your branding and packed with marketing tools. Websites that collect leads and encourage visitors to stay. Our websites are modern, user-friendly, and designed to convert. Showcase your community and build a powerful online presence with a brand new website
Responsive Site Mockups
Spencer & Company Landing Page

Landing Page Design

Crafted with precision and purpose, Plum’s landing pages are strategically designed to guide visitors through essential actions vital for engaging with your assisted living community. With a focus on optimized conversions, our landing pages elevate both online and offline initiatives, fostering meaningful connections with potential residents and their families.

Unlike generic homepages, Plum’s landing pages maintain a campaign-specific approach, ensuring relevance and resonance with your target audience. By minimizing distractions and prioritizing meaningful engagements, we create a comfortable online experience that encourages visitors to take the next step towards exploring your community.

With Plum’s targeted landing pages, you can expect to witness a significant boost in lead generation and campaign ROI. By creating lasting connections within your future residents and community members, our landing pages enhance your overall marketing strategy and contribute to the success of your senior living community.

Other Work

Contra Stationary for Branding

Contra Energy

Multi View of Lepage Insurance Website

LePage Insurance

Tea Set for From The Seoul

From The Seoul

Spencer and Company Magazine Ad

Spencer & Company

Marketing Solutions
That Work

Plum provides the comprehensive marketing services needed to get more leads and more business for your senior living community. From creative design and branding services to online advertising, we strategize to reach your target audience with the right message to influence action.

Request Direct Mail Samples