Rethinking Customer Data: Why You Don’t Need to Track Every Move
Rethinking Customer Data: Why You Don’t Need to Track Every Move Customer data is everywhere.
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High quality, targeted and personalized direct mail campaigns that reach goals and produce extraordinary ROI.
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If you want to get your foot in the door with potential customers, start with their mailbox! We create Plum's custom direct mail campaigns to meet your specific goals. Goals such as generating new leads, driving traffic to your website or store, increasing attendance for an event, or advertising a new promotion. We use variable data printing to personalize your mailers. This personalization connects to your recipients on a greater level. Our custom designed and targeted, our mail campaigns produce fantastic ROI for businesses of all types.
Small and mid-sized companies are our specialty. One-size doesn’t fit all when it comes to web design and advertising. Stop wasting your money on ads that don’t work. Earn more business online through creative strategies. Plum designs campaigns to deliver results and maximize marketing ROI.
Rethinking Customer Data: Why You Don’t Need to Track Every Move Customer data is everywhere.
The Dark Side of Direct Mail Metrics: Why High Open Rates Aren’t Everything High open
Stop Obsessing Over ROI and Start Valuing ROR (Return on Relationship) Introduction: Why the Obsession
“As a small business owner it is difficult to find time to do everything. More over it is even harder to entrust other people with something as important as marketing. In todays world marketing has to be a top priority. With all the competition in my field, building my brand and my social media presence is imperative to my success. In my search for marketing help I was lucky enough to have found Plum. They have big company ability with the attention you would find from a small company. Not only that, but their close proximity allows me the luxury to swing in and chat about my questions and concerns. It has also given me the opportunity to meet some of their staff and they have all been amazing. Mel and Tim truly are superstars. They have great ideas but were also willing to be patient with a layperson and help my vision come to fruition. I had done some shopping around and found that for what they can accomplish they offer an incredible value. Most of all I feel heard and taken care of. I wouldn’t go anywhere else.“
Link Building, Strategies for Increasing your Website’s Visibility