Growing your real estate business is all about connecting with your local community, educating prospects, building trust & credibility, and creating a brand name that rings a bell, so that when someone in your community needs your services, they know who to go to. All of the marketing services we provide real estate agents and agencies aim to accomplish these goals, as well as generate quality leads that convert.
Whatever your project is, before we start we consider why people need real estate agents. People want to own property so that they can have their own small slice of the world, a place to call home, and possibly a place to start a brand new life. Buying a home is typically the largest purchase a person makes in their life, so it’s a big decision. For this reason, people want to work with someone that they can trust and rely on to get them into the right home for the right price. All of your marketing needs to communicate a message of expertise, helpfulness, and genuine care about your clients, or nobody will trust you to help them with this life-changing decision.
Direct mail is a great strategy for generating leads and spreading brand awareness for real estate professionals. You can choose to target by age, income, and a number of other demographics to make sure that you’re getting the right message in front of the right eyes. The more times people see your name, the more likely they are to look you up when they decide it’s time to move. Consistent mailings produce a great long-term return on investment for real estate agents because if you start building your brand now, you’ll see snowballing success for years to come.
Landing pages boost conversions whether they are online or offline. Rather than send interested prospects from an advertisement or direct mail piece to your homepage, send them to a campaign-specific landing page. There, there’s nothing to distract them from completing your desired action. Collect more leads and improve your campaign ROI with our custom landing pages.
Plum provides the comprehensive marketing services needed for real estate agents to grow their business. From creative design and branding services to online advertising, we strategize to reach your target audience with the right message to influence action.
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