Most building and remodeling companies offer a wide variety of services. For that reason, their target market is very large, but that doesn’t mean their marketing can be general. Successful marketing targets each niche audience that your business serves and speaks to their pain points. You may do the best work in your area, but your prospects only know you as well as they know your marketing. They’ll choose the company that looks most experienced, most trustworthy, and most capable of completing their specific project.