Plum Direct Marketing

Estimated Reading Time: 5 minutes

Pool services Industry

Lead Generation. Brand Awareness.

Pool cleaning and repair companies can grow their business using various marketing tactics. We provide comprehensive services that target your ideal customers and draw them into your sales pipeline. Pool service marketing is all about generating quality leads. We help you create a brand that stands out from your competitors. Everywhere from your online presence to your communication with customers. 

SERVICES

Branding

Direct Mail

List Generation

Graphic Design

Online Advertising

Web Design

Pool Service Website on Laptop

Considering Motivations

Pool owners want an affordable and convenient way to keep their pools cleaned and maintained. They want a company they can trust to come to their homes, with professional employees and great customer service. Your marketing has to stand out from local competitors and communicate your value to potential customers. It also has to appeal to your prospects’ desire for a better lifestyle, which your services contribute to.  

ROI Improvement Chart
Financial Seminar Postcard Examples

Direct Mail

Many pool service companies have found great success with postcard marketing. Direct mail is a cost-effective way to target your ideal customers, and get your message and offer in front of them. We can create a mailing list of homes with swimming pools within a specified radius and target even further by income range or home value. This ensures that you get quality leads and a high conversion rate. 
 
We can print standard sized postcards, jumbo postcards, self-mailers, flyers, and much more! We customize your mailers with your branding and message. Plum designs them to encourage recipients to take your desired action (making a phone call or visiting your website/landing page)

Website Design

Your online presence is an essential part of your pool service company’s marketing strategy. Your most-likely-to-buy prospects are searching for your services online. What they find when they get to your website will determine whether they do business with you or not. Websites with an outdated design that lack clear calls-to-action result in massive amounts of lost traffic. This traffic could convert into revenue.
 
We design fully-responsive, custom websites that generate leads for your business 24/7. Optimized to be found by the online searchers who are likely to purchase your services. They make you look modern and professional and communicate your company’s value. Our in-house web development team will work with you to make sure that your new pool service website gets the results you’re looking for
Responsive Site Mockups
Spencer & Company Landing Page

Landing Page Design

Landing pages boost conversions whether they be online or offline. Don’t send interested prospects from an advertisement or direct mail piece to your homepage. Send them to a campaign-specific landing page. Here there’s nothing to distract them from completing your desired action. Collect more leads, convert more customers, and improve your campaign ROI with our custom landing pages.

Other Work

Contra Stationary for Branding

Contra Energy

Multi View of Lepage Insurance Website

LePage Insurance

Tea Set for From The Seoul

From The Seoul

Spencer and Company Magazine Ad

Spencer & Company

Marketing Solutions
That Work

Plum provides the comprehensive marketing services needed for pool service businesses to grow. From creative design and branding services to online advertising, we strategize to reach your target audience with the right message and influence action.

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