Plum Direct Marketing

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ONLINE ADVERTISING

We Run Effective Online Advertising Campaigns

Plum Direct Marketing Pay-Per-Click Marketing

Pay-Per-Click

We do our homework to find the best keywords to consistently bring in leads that actually convert. Our Google Adwords package targets your most-likely-to-buy potential customers and drives relevant traffic to your website. We can also use AdRoll to remarket to consumers who visited your website but weren't ready to make a purchase.

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Social Media Marketing

Social media advertising is extremely cost-effective. Even with a minimal budget, you can reach thousands of relevant prospects with your message. The higher your advertising budget, the more prospects we can reach, but because we are experts in targeting specific audiences with compelling messages on social media, we can get results out of any budget. In comparison to other traditional marketing channels, social media is low-cost and high-impact.

Plum Direct Marketing Retargeting

Retargeting

We utilize AdRoll to re-market to consumers who visited your website but weren't quite ready to make a purchase. This strategy is proven to increase conversions because it gives you a second chance to sell to the people who were most interested in buying but never ended up pulling the trigger, Get back in front of these warm prospects!

Want to grow your business? Get In Touch!

4 Simple Steps to Pay-Per-Click Success

1. Free
Consultation
2. Keyword
Research
3. Ad
Creation
4. Analyze &
Adjust

PPC Advertising Built For Success

Our PPC Management Services help you acquire new customers instantly by advertising on search engines. We optimize and manage your account so that when people search Google or Bing for the product/service you provide, your website appears at the top of the page, every time.

How do Plum's PPC Advertising Services Fuel The Growth Of Businesses?

Our PPC Management Services help you acquire new customers instantly by advertising on search engines. We optimize and manage your account so that when people search Google or Bing for the product/service you provide, your website appears at the top of the page, every time.

By Generating Traffic With
High Purchase-Intent
To Your Website

With thorough research and campaign management, your PPC advertisements will only be seen by the most relevant searchers:

  • People who already know about your business and are looking for you
  • People searching for solutions to a problem that your product/service solves
  • People who are searching for information on the product/service you provide
  • People who are ready to purchase the product/service you provide and looking for the best option

By Producing
Instant Conversions

Unlike organic search engine marketing tactics, PPC advertising gives you instant results. Your page will be featured at the top of Google search results for relevant keyword searches. No waiting and no work for you; the conversions come fast and we continue to manage your account and optimize it as soon as we see what is and isn’t working for you.
Proven PPC track record of success

Our PPC marketing advisors have tons of experience running search engine advertising campaigns. We are expert keyword researchers and know how to increase your click-rate with headlines and copy proven to entice high purchase-intent searchers. We do A/B testing and use the data to constantly improve your service; we’ve spent years learning what what works and what doesn’t so that you don’t have to.

We provide the best PPC services

Plum ensures that your cost-per-conversion doesn’t exceed your customers’ value. We don’t charge a high retainer because we want you to see the best results, and to do so we need your marketing budget to go into your advertising, not your agency.

You can cancel anytime with no fees

Our PPC marketing advisors have tons of experience running search engine advertising campaigns. We are expert keyword researchers and know how to increase your click-rate with headlines and copy proven to entice high purchase-intent searchers. We do A/B testing and use the data to constantly improve your service; we’ve spent years learning what what works and what doesn’t so that you don’t have to.

Social Media Marketing for Small Businesses

Plum Direct Marketing Target Audience
Reach Your Target Audience

Social media platforms allow advertisers to target ads to users based on highly-specific demographic information and online behavior. Target users by age, gender, location, occupation, interests, income, and more! We can also target warm leads by using your email database and by retargeting ads to people who have recently visited your website. Whoever you wish to reach, social media advertising allows you to find them.

Plum Direct Marketing Save Money
Get The Most Out Of Your Money

Social media advertising is extremely cost-effective. Even with a minimal budget, you can reach thousands of relevant prospects with your message. The higher your advertising budget, the more prospects we can reach, but because we are experts in targeting specific audiences with compelling messages on social media, we can get results out of any budget. In comparison to other traditional marketing channels, social media is low-cost and high-impact.

Marketing Ideas
See Results Immediately

Once we get your ad campaigns running, you’ll see results instantly. Whether your goal is to gain more followers and increase engagement on your social media accounts or to generate website traffic, leads, and sales, our social media advertising services bring in the numbers as soon as we get started.

Powerful Remarketing Services That Re-Engage Your Target Audience & Increase Conversions

Remarketing is an online advertising technique that allows you to show targeted ads to consumers who have already visited your website. That means visitors who were interested in your business will be followed around the web by your advertisements, ingraining your brand into their minds until they’re ready to come back and make a purchase.

Strategic Remarketing Services

  • One of our expert marketing advisors assesses your remarketing goals and designs a custom campaign.

  • We place a remarketing pixel on your website. When a user visits your website, they are added to a remarketing audience list via their browser cookie ID.

  • After they leave your site and proceed to surf the web, they will see your advertisements, which will entice them to return with a compelling message and/or offer. Past visitors will see your banner ads when they visit other websites, watch YouTube videos, use social media, search Google, and use mobile apps.

  • We can create a different user list for each unique product page for more precise ad targeting. User lists can also be made based on past visitors’ actions, such as abandoned shopping carts or half-filled contact forms.

Why Our Remarketing Works

According to AdRoll, the average website converts 2% of its traffic into customers. With remarketing, the other 98% of your website visitors who didn’t convert are then repeatedly exposed to your brand.

Brand recognition dramatically increases click-through rates and conversions. As impressions increase, so do conversions, which means the more times a user sees your retargeted ad, the more likely they are to buy. Unlike other forms of digital advertising, remarketing performs better as time goes on.

Your advertising budget will be spent on users who have high purchase-intent; consumers who are already interested in your products and have taken some action towards purchasing, but decided to hold off. You will now have the opportunity to remind them of your brand or re-engage them with a relevant offer.

Plum continues to analyze and optimize your campaigns to increase ad relevancy so that they become even more more effective.

Don’t let your prospective customers slip through the cracks...

Contact Plum today and find out how remarketing can increase your website’s conversions.

FAQ

The best way to ensure results in your digital marketing is to approach it from all angles – social media, pay-per-click, and retargeting. These channels are most effective when they work in unison to guide the prospect down the sales funnel with multiple touches.

Campaign results vary and it also depends on your advertising budget. We will provide you with consistent updates so you are always aware of your campaign’s performance and we can continue to optimize your account to keep you from wasting money on ineffective ads.

Not unless you want to. We can create advertisements for you from scratch or you can let us know exactly what you’d like.

We charge a one-time setup fee to get your accounts running, and after that we manage your accounts on a month-by-month contract basis.

We encourage you to give us time to optimize your advertising as we find out what works and doesn’t work for you, but you can give us a 30 day notice to cancel with no fees if you wish.

CONTACT US FOR PRICING
As a small business owner it is difficult to find time to do everything. More over it is even harder to entrust other people with something as important as marketing. In todays world marketing has to be a top priority. With all the competition in my field, building my brand and my social media presence is imperative to my success. In my search for marketing help I was lucky enough to have found Plum. They have big company ability with the attention you would find from a small company. Not only that, but their close proximity allows me the luxury to swing in and chat about my questions and concerns. It has also given me the opportunity to meet some of their staff and they have all been amazing. Mel and Tim truly are superstars. They have great ideas but were also willing to be patient with a layperson and help my vision come to fruition. I had done some shopping around and found that for what they can accomplish they offer an incredible value. Most of all I feel heard and taken care of. I wouldn’t go anywhere else.

Matt Spencer

Spencer & Company

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