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Funeral Pre-Planning Industry

Lead Generation. Brand Awareness.

Funeral pre-planning businesses need to establish a trusted brand within their communities. They have to educate prospects on the benefits of their services. The marketing services we offer aim to show prospects why they should pre-plan, and why they should pre-plan with you.



Direct Mail

List Generation

Graphic Design

Online Advertising

Web Design

Funeral Pre-Planning Website on Laptop

Considering Motivations

The difficulty of marketing funeral pre-planning services is that it’s a subject most prefer not to think about. On the positive side, the reasons for purchasing funeral pre-planning services are very valid and shared by almost everyone. Nobody wants their loved ones to be under unnecessary stress during their time of grief. Our challenge is to educate your prospects on what your service is and why they need it. Emotional appeal plays a big role in our funeral pre-planning marketing tactics.

ROI Improvement Chart
Financial Seminar Postcard Examples

Direct Mail

With highly-targeted and personalized direct mail campaigns, we can reach your most-likely-to-buy prospects. We use a personalized message that hits home. Direct mail helps build brand recognition within your community. When people decide they need funeral pre-planning services, they know who to call. It also helps educate prospects on the reasons why they should pre-plan their funeral with you.
We create high-quality, custom mailers like standard postcards, jumbo postcards, self-mailers, personal letters, and more! Inspire your target audience to take action now with a message that triggers an emotional response. Our direct mail campaigns generate quality leads and produce great ROI’s for funeral pre-planning businesses

Website Design

Your online presence is an important part of your marketing strategy. It is a major factor in differentiating yourself from your competitors. Your prospects will check your website before they consider doing business with you. So it needs to look professional and communicate the right message.
We build modern, high-performance websites designed to convert visitors into customers. Our websites show your prospects that they can trust you and that your company will take good care of them. Made with built-in marketing tools and customized with your branding, your new funeral pre-planning website will deliver the results you need to stay competitive
Responsive Site Mockups
Spencer & Company Landing Page

Landing Page Design

Landing pages boost conversions whether they be online or offline. Rather than send interested prospects from an advertisement or direct mail piece to your homepage, send them to a campaign-specific landing page. Here, there’s nothing to distract them from completing your desired action. Collect more leads, get more calls, and improve your campaign ROI with our custom landing pages.

Other Work

Contra Stationary for Branding

Contra Energy

Multi View of Lepage Insurance Website

LePage Insurance

Tea Set for From The Seoul

From The Seoul

Spencer and Company Magazine Ad

Spencer & Company

Marketing Solutions
That Work

Plum provides the comprehensive marketing services needed for funeral pre-planning businesses to grow. From creative design and branding services to online advertising, we strategize to reach your target audience with the right message to influence action.

Request Direct Mail Samples