Plum Direct Marketing

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Childcare & education Industry

Lead Generation. Brand Awareness.

Childcare and education-related businesses need to establish a brand identity within their communities. No matter what market your business caters to, the cornerstone of childcare and education marketing is trust. Our marketing services aim to gain the trust of parents. We show them why your business is the best choice for their child.



Direct Mail

List Generation

Graphic Design

Online Advertising

Web Design

Nanny babysitting website on a laptop

Considering Motivations

Parents think hard about any choice that concerns their child’s future. Your challenges as a childcare-related business are gaining parents’ trust and explaining why they should choose you over your competitors. What unique benefits will their child get out of their experience with your business that local competitors don’t offer? What unique opportunities will they have if they choose you? The answers will be your main selling points. Your communications and marketing efforts should add to your brand identity. Show your target market why you’re the perfect choice for their child.

ROI Improvement Chart
Financial Seminar Postcard Examples

Direct Mail

Direct mail marketing is an efficient and effective way to increase brand awareness in your community. Make sure every potential customer knows who you are and why you’re the best choice. Direct mail campaigns also collect tons of leads! Our campaigns are highly-targeted and personalized. You can reach households within specified neighborhoods, within a certain income range, houses with young children, etc
We can create postcards, flyers, brochures, and more to educate prospects about your business and inspire them to take action. Our custom designs catch eyes and convert customers. Keep your childcare/education company’s name in the front of prospect’s minds. Give them a reason to make contact with you. 

Website Design

Your online presence is an essential part of your marketing strategy as a childcare or education-related business. Your website is most-often the first impression prospects have of your company. Whether they find you by search, by referral, or by your own marketing efforts. What they see when they find your website will determine whether they consider choosing you.
We build modern, custom websites, that establish a unique and trustworthy brand identity and collect leads for you 24/7. Our websites are mobile-responsive and designed to convert visitors into leads and customers. Our goal is to help prospects find you and make sure that when they do, they immediately see why their child would benefit from your business
Responsive Site Mockups
Spencer & Company Landing Page

Landing Page Design

Landing pages boost conversions, whether they be online or offline. Don’t send your interested prospects from an advertisement to your homepage. Send them to a campaign-specific landing page. Then there is nothing to distract them from completing your desired action. Collect more leads, get more event registrations, and improve your campaign ROI with our custom landing pages.

Other Work

Contra Stationary for Branding

Contra Energy

Multi View of Lepage Insurance Website

LePage Insurance

Tea Set for From The Seoul

From The Seoul

Spencer and Company Magazine Ad

Spencer & Company

Marketing Solutions
That Work

Plum provides the comprehensive marketing services needed for childcare and education businesses to grow. From creative design and branding services to online advertising, we strategize to reach your target audience with the right message to influence action.

Request Direct Mail Samples