Stop Obsessing Over ROI and Start Valuing ROR (Return on Relationship) Introduction: Why the Obsession with ROI Might Be Short-Sighted Let’s face it—ROI is the metric most marketers can’t stop…
The Case Against Digital Integration: Why Direct Mail Alone Might Make a Bigger Impact Direct mail has joined the digital party, integrating everything from QR codes to AR features, with…
Why Over-Personalization Might Be Hurting Your Campaigns Personalization is everywhere. Today, it's the rule, not the exception, in direct mail campaigns. Marketers are all about using data to add every…
Unconventional Truths in Direct Mail Marketing: Questioning What We Think We Know We all know the playbook by now. Personalize everything, integrate with digital, measure ROI down to the last…
6 No-Nonsense Follow-Up Strategies That Actually Work Let's be real: your generic "just checking in" emails aren't cutting it anymore. Time is money, and you and your prospects are wasting…
