What is Drip Marketing?
Drip marketing campaigns are automated mailing campaigns designed to nurture leads into paying customers. In many businesses, the art of the sale is a long game that may take weeks…
Drip marketing campaigns are automated mailing campaigns designed to nurture leads into paying customers. In many businesses, the art of the sale is a long game that may take weeks…
Perfecting your direct mail marketing can seem like a daunting trial-and-error process, and even after doing the most extensive market research, your campaign might not see a significant response rate,…
At Plum, our team is committed to volunteering with and donating to nonprofit organizations. We are always looking for new charities to get involved with, so throughout December, we asked…
Despite what you may believe, not every effective direct mail marketing campaign is centered around an offer. With consumers being constantly bombarded with discounts, sales, and limited-time offers, it’s hard…
The longtime debate in digital marketing has been argued over the effectiveness of Facebook Ads vs Google Adwords. The two platforms share many similarities in both their functionality and results,…