Rethinking Customer Data: Why You Don’t Need to Track Every Move
Rethinking Customer Data: Why You Don’t Need to Track Every Move Customer data is everywhere. From click-through rates to time spent on page, we’ve been told that every data point…
The Dark Side of Direct Mail Metrics: Why High Open Rates Aren’t Everything
The Dark Side of Direct Mail Metrics: Why High Open Rates Aren’t Everything High open rates are like a marketer’s trophy: they’re easy to measure, look impressive in reports, and…
Stop Obsessing Over ROI and Start Valuing ROR (Return on Relationship)
Stop Obsessing Over ROI and Start Valuing ROR (Return on Relationship) Introduction: Why the Obsession with ROI Might Be Short-Sighted Let’s face it—ROI is the metric most marketers can’t stop…
The Case Against Digital Integration: Why Direct Mail Alone Might Make a Bigger Impact
The Case Against Digital Integration: Why Direct Mail Alone Might Make a Bigger Impact Direct mail has joined the digital party, integrating everything from QR codes to AR features, with…
Why Over-Personalization Might Be Hurting Your Campaigns
Why Over-Personalization Might Be Hurting Your Campaigns Personalization is everywhere. Today, it's the rule, not the exception, in direct mail campaigns. Marketers are all about using data to add every…