Marketing on a Shoestring Budget: When Every Penny Counts
Marketing on a Shoestring Budget: When Every Penny Counts Did you know that 50% of small business owners believe they must break the bank on Google Ads or elsewhere on…
Rethinking Customer Data: Why You Don’t Need to Track Every Move
Rethinking Customer Data: Why You Don’t Need to Track Every Move Customer data is everywhere. From click-through rates to time spent on page, we’ve been told that every data point…
The Dark Side of Direct Mail Metrics: Why High Open Rates Aren’t Everything
The Dark Side of Direct Mail Metrics: Why High Open Rates Aren’t Everything High open rates are like a marketer’s trophy: they’re easy to measure, look impressive in reports, and…
The Case Against Digital Integration: Why Direct Mail Alone Might Make a Bigger Impact
The Case Against Digital Integration: Why Direct Mail Alone Might Make a Bigger Impact Direct mail has joined the digital party, integrating everything from QR codes to AR features, with…
Why Over-Personalization Might Be Hurting Your Campaigns
Why Over-Personalization Might Be Hurting Your Campaigns Personalization is everywhere. Today, it's the rule, not the exception, in direct mail campaigns. Marketers are all about using data to add every…
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