Marketing on a Shoestring Budget: When Every Penny Counts
Marketing on a Shoestring Budget: When Every Penny Counts Did you know that 50% of small business owners believe they must break the bank on Google Ads or elsewhere on…
Hacks for Hosting In-Person Educational Workshops: A Comprehensive Guide
Hacks for Hosting In-Person Educational Workshops: A Comprehensive Guide Picture this: You're standing in front of an eager audience, ready to deliver your carefully prepared workshop presentation, when suddenly your…
Tips for Hosting Real Estate Workshops for Buyers and Sellers
Tips for Hosting Real Estate Workshops for Buyers and Sellers Here's a shocking statistic: 87% of people think you need a 20% down payment to buy a home. Spoiler alert:…
Rethinking Customer Data: Why You Don’t Need to Track Every Move
Rethinking Customer Data: Why You Don’t Need to Track Every Move Customer data is everywhere. From click-through rates to time spent on page, we’ve been told that every data point…
The Dark Side of Direct Mail Metrics: Why High Open Rates Aren’t Everything
The Dark Side of Direct Mail Metrics: Why High Open Rates Aren’t Everything High open rates are like a marketer’s trophy: they’re easy to measure, look impressive in reports, and…
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