Stop Obsessing Over ROI and Start Valuing ROR (Return on Relationship)
Stop Obsessing Over ROI and Start Valuing ROR (Return on Relationship) Introduction: Why the Obsession with ROI Might Be Short-Sighted Let’s face it—ROI is the
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The Case Against Digital Integration: Why Direct Mail Alone Might Make a Bigger Impact
The Case Against Digital Integration: Why Direct Mail Alone Might Make a Bigger Impact Direct mail has joined the digital party, integrating everything from QR
Why Over-Personalization Might Be Hurting Your Campaigns
Why Over-Personalization Might Be Hurting Your Campaigns Personalization is everywhere. Today, it’s the rule, not the exception, in direct mail campaigns. Marketers are all about
Unconventional Truths in Direct Mail Marketing: Questioning What We Think We Know
Unconventional Truths in Direct Mail Marketing: Questioning What We Think We Know We all know the playbook by now. Personalize everything, integrate with digital, measure
6 No-Nonsense Follow-Up Strategies That Actually Work
6 No-Nonsense Follow-Up Strategies That Actually Work Let’s be real: your generic “just checking in” emails aren’t cutting it anymore. Time is money, and you