Plum Direct Marketing

Estimated Reading Time: 5 minutes

Finance & Mortgage Industry

Lead Generation. Brand Awareness.

Home finance and mortgage lending businesses can grow their profits using many marketing tactics. No matter what audience you wish to target, the anchor of mortgage marketing is trust. All the services we provide build trust with your potential clients. This allows you to capture more leads and increase conversions.

SERVICES

Branding

Direct Mail

List Generation

Graphic Design

Online Advertising

Web Design

Floe - Industry Example

Considering Motivations

When it comes to marketing your home finance/mortgage lending services, we sell your prospects on the benefits. We start by defining your target audience and considering their motivations for wanting a loan. New homebuyers need someone to walk them through the process. They’re motivated by the desire to move into a new home and to choose the best finance option for their situation.
 
Refinance shoppers are looking for a better rate and are more likely to get quotes from several lenders before they make a decision. They want to pay less interest, shorten the term of their mortgage, change the type of mortgage, or to consolidate debt. People take out loans because they want to improve their lives sooner rather than later. Successful marketing taps into that emotional motivation. We apply this concept to each of the services we provide.
ROI Improvement Chart
Financial Seminar Postcard Examples

Direct Mail

Direct mail has proven to be one of the most effective marketing strategies for lenders. We create custom brochures, flyers, and postcards to get your message in front of the right eyes and inspire conversion. Our direct mail campaigns generate brand awareness and capture quality leads for mortgage businesses.
 
Our campaigns are successful because we compile a highly-targeted mailing list. This ensures that you get the response you’re looking for without wasting money. Using eye-catching designs and persuasive calls-to-action, our direct mail campaigns push prospects. They are more likely to make the call, schedule an appointment, visit your website/landing page, or take whatever action you desire.

Website Design

Your online presence is an essential part of your mortgage companies marketing strategy. Our modern, mobile-responsive websites for lending businesses engage potential clients. We offer websites that generate leads, and build a trustworthy brand image. Plum designs websites equipped with the tools you need to grow your business and keep your clients coming back.
 
We can customize your website with capabilities that increase conversions. Capabilities like forms for prospects to apply and get pre-approved, or a blog you update with engaging content. You can showcase your expertise, communicate your value, collect leads. Convert more visitors with optimized content and calls-to-action that prospects can’t resist.
Responsive Site Mockups
Spencer & Company Landing Page

Landing Page Design

Landing pages boost conversions, whether they are online or offline. Rather than send interested prospects from an advertisement or direct mail piece to your homepage, send them to a campaign-specific landing page. This way, there’s nothing to distract them from completing your desired action. Our landing pages produce high conversion rates. Collect more leads and improve your campaign ROI with our custom landing pages.

Other Work

Contra Stationary for Branding

Contra Energy

Multi View of Lepage Insurance Website

LePage Insurance

Tea Set for From The Seoul

From The Seoul

Spencer and Company Magazine Ad

Spencer & Company

Marketing Solutions
That Work

Plum provides the comprehensive marketing services needed for a mortgage company to grow their business. From creative design and branding services to online advertising, we strategize to reach your target audience with the right message to influence action.

Request Direct Mail Samples

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