PETER LEPAGE INSURANCE GROUP

Plum helped Peter LePage Insurance Group develop branding that stands out and speaks to their target audience. Throughout each stage of the logo design process, we aimed to create something that was readable, memorable, and powerful. We experimented with a modern looking sans-serif font, but decided to stick with a more classic typeface. Deciding that was more appropriate for a financial business. The final version of our redesigned logo evokes a sense of trustworthiness and financial wisdom that consumers look for in insurance providers. We applied this new branding across the company’s marketing materials. It is in their letterheads and on business cards, creating a uniform look that their customers will recognize and associate with quality services.