Are You Segmenting Correctly?
You’ve been sending out mailers and are pleased with the design and information provided, but haven’t been receiving the replies you wanted. Could there be an error with the people…
How Social Media Can Work For You
As you may know, social media is a fantastic way to connect with others - and it’s no longer just for teenagers. Aside from enabling connection with friends and family,…
Most Common Reasons Your Mail Isn’t Working
It’s no secret that direct mail is king; with the ability to segment exactly the customers you want and personalize your message and design, you are able to reach people…
How to Extend the Life of Your Direct Mail
Direct mail conversion rates spike shortly after the mail drops, but the responses can slow down quickly, keeping you constantly at work in your marketing. Here are some ways to…
Dos and Don’ts of Writing Letters to Your Clients
Need to write a letter to your clients? Make sure you come across the same way you want your company to be seen: professional, yet with a personal touch. Plum…