In the crowded field of insurance agencies, how does yours stand out? At Plum we’ve noticed a lot of consistent marketing mistakes our clients made before we turned things around for them. Here’s a list of mistakes to avoid and how Plum can help you solve them.
Mistake #1: Having a Brand That is Not Always Consistent
Your brand is who you are as an agency. Having a clear brand helps customers identify your agency from the crowd. Ask yourself: What do I want customers to say when they think about my agency? Your brand tells your story. Good branding lets you control the message. That message is how a customer connects to your business on a personal and professional level.
Before you have a logo and tagline, you need a defined sense of who you are as a business. Plum can work with you to turn your business’ mission into a logo that defines this mission and positively represents your business.
Mistake #2: Not Having a Professional Online Presence
In this day and age, you absolutely must have an easy-to-use, informative website. It doesn’t matter how much information you have, how well written it is, or who you are, if a customer can’t use your website, they won’t contact you. The same goes for if they cannot find your website online.
Regardless of how tech savvy a customer is, if it’s difficult finding basic information, they will leave the site. You want to have the most pertinent information readily available. Contact information, dates and times of events, available services, etc. Everything that you want people to know about you should be easy to find online or you risk your potential customers moving on your competitors.
Plum specializes in telling your story online and can help you get set up or improve your current online presence with our responsive website design. We also make it easier for your potential customers to find you online with our SEO services.
Mistake #3: Not Connecting With Your Clients Personally
Connecting to your clients is more than having a great brand. Connect with customers by treating them as more than customers, they aren’t just a name on a piece of paper. They’re people and at the end of the day people buy from people. It doesn’t matter if you’re selling insurance or cars, if you can’t relate to a customer you can’t do business with them either.
Make customers value their time with you. By making yourself valued a customer is less likely to be swayed by the competition. Price stops being as important to customers the more they can relate with you.
Mistake #4: All Selling and No Talking
Anyone buying insurance has been around the block at least once. They don’t need to be sold on the merits of insurance. They just need to know you’ve got a personal touch, are there for them, and are genuine about it.
Rather than giving a client a sales pitch, just answer their questions and help solve their problems. Everyone attending a seminar or reaching out to you and your agency is looking for answers.
You need to say something new and original. Insurance isn’t very exciting so you need to keep your client’s attention the whole time. Throw out your script and give them a genuine, relatable talk. Hold their attention by not being a typical agent.
Here at Plum we want to tell your story. Marketing doesn’t have a one size fits all solution to issues. It’s about finding what makes your business—your business. We want to get to know you, call us today at 1-800-922-9663 or check out our website for more information. Let’s talk about your marketing efforts and how Plum can help.
