Marketing is a constantly changing landscape; consumers today don’t react to the same marketing tactics that they did yesterday. Often times, our employers are too busy running the day-to-day to stay updated on current marketing trends. The whole company loses if the marketing is always a step behind!

Luckily, we’ve compiled some data that brings light to a growing trend, a re-discovered channel that allows marketers to target specific demographics, personalize a message, and deliver it to them in a way that captures their attention and engages their emotions. That channel is direct mail. Share these stats with your boss to show them why your company should be focusing less on costly and ineffective marketing strategies and more on direct mail:

Direct mail response rates are up to 37 times higher than email response rates (Email Average: 0.1%, Direct Mail Average: 3.7%) – DMA

People open mail and respond to it. You are even more likely to get responses if you integrate your direct mail campaign with an online landing page. Rather than have prospects respond by mailing back a reply card or calling your business line, send them to a landing page where they can fill out a lead form.

56% of consumers think direct mail is the most trustworthy form of marketing – Compu-Mail

In a world where consumers are becoming increasingly wary of advertising, building trust is one of the number one goals for marketers. The same people who delete all their promotional emails without reading them are likely more inclined to read a letter or postcard.

70% of Americans say traditional mail is more personal than the internet – Compu-Mail

Personalization in marketing makes consumers feel special and fosters an emotional connection between your customers and your brand. When a consumer receives direct mail that is personalized and specifically relevant to their interests/needs, they feel like the company who sent it understands and cares about them.

Direct mail has a stronger emotional impact on the brain than digital marketing, which leads to stronger recall – Millward Brown

Brand recall is incredibly important. The average person sees hundreds of advertisements every single day. That’s a lot to remember! You most likely can’t recall every advertisement you saw yesterday, including the brand names. But according to scientific studies, printed advertisements are far easier to remember than digital advertisements.

92% of millennials make purchase decisions based off of direct mail they received – National Mortgage Professional Magazine

A lot of marketers think that direct mail is a thing of the past and that it’s geared more towards the older generations. Statistics prove this to be a misconception. One possible reason for this is because millennials spend so much time online that a direct mail advertisement feels like a breath of fresh air to them.

Direct mail is responsible for 78% of donations to nonprofit organizations – DMR

If you are a non-profit organization or holding some kind of fundraiser, direct mail happens to be the most effective way of soliciting donations. This links back to statistic number 2 on our list, because people have to have a high level of trust in an organization to justify making a donation.

48% of consumers hang on to direct mail for future reference – DMR

One of the greatest things about direct mail is that it doesn’t have to go away. Unlike digital ads that consumers quickly scroll past or emails that get buried within a few days, you can hold on to a direct mail ad until you need it. If your mailer features a special offer, many people will tuck it away somewhere safe until they’re ready to make the purchase.

Thanks for reading, we hope this article was useful and informative. Be sure to subscribe to our newsletter for more updates and marketing tips! If you are interested in learning what a direct mail campaign could do for your business, feel free to give us a call at 1-800-992-9663 for a free consultation. You can also find more information about our services on our website. Get in touch with us and find out how we can help you grow your business!