I hate to tell you this, but your website needs a makeover. Chances are, you already know this and that’s why you’re reading our blog. In today’s ever-changing tech world, a website is your audience’s first impression of you. It’s where potential customers can get to know your brand before committing to anything further. If they see an outdated, poorly functioning website, your potential leads will be running straight to your competitors. We know you’ve been considering this transition for a while, and now is the time to make the jump. Here are some of the most important reasons why your website needs a makeover.
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Lack of Optimization
The goal of search engine optimization is to increase the quantity and quality of traffic to your website through organic search engine results. It’s an ongoing process that requires frequent maintenance. In the end, the results will be worth all the energy you put into it. If your website is running with no regards to SEO efforts, then chances are Google has it deep in their SERPs. Search engine optimization can sound intimidating at first, but it’s ultimately going to lead to better organic leads for your business. From finding the right keywords to tracking results, Plum has your SEO efforts covered.
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Lack of Audience Consideration
Your website might have good content on it, but how is it being presented? Most viewers enter a website looking for answers to preconceived questions. If they’re on your site, it means they believe you’re the authority they’re looking for. Make sure your content is organized and laid out in a way that the average person can find what they are looking for fast. Ultimately, your website needs to have easy navigation to have an ideal user experience.
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Lack of Competitive Knowledge
It never hurts to keep tabs on your biggest competitors. We’re sure you probably know the services they offer and what sets your business apart. However, this needs to be featured on your website with a compelling call to action. Along with key business highlights, sleek branding is important for your business’ digital marketing. A well-designed website that functions seamlessly will get you a higher search ranking on Google and bring in new business. Find the best examples by simply searching your client’s business and seeing what they’re doing better. Your biggest competition could be the missing link that can turn your bad website around!
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Lack of Landing Page
Where is your business capturing visitor’s information? Your website needs to have some sort of form on it so that you can create a working relationship with your new clientele. A good website always has a simple way to capture lead information. This may not work for every business type, but it never hurts. If you’re anything like us, the thought of missing potential leads keeps you up at night! Relax comfortably knowing that with a landing page, your website will do all the work for you.
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Lack of Intuitive Design
In 2018, your website must be responsive for a good search engine ranking. As more and more people transition to mobile devices as their primary use of consuming digital media, the need for a mobile friendly site is greater than ever before. A responsive website works on any screen size, ranks higher, and outperform sites that were made in a traditional format every time. In order to really deliver the best results, responsive design is the only choice when giving your website a total facelift.
Plum has the tools and techniques to impress your future clientele with a stunning website. By improving your digital presence with a brand-new website, you will increase your reach to a whole new audience who has probably never seen you before. When you’re ready to rip the band aid off, consider Plum! We have an entire team dedicated to building the perfect website tailored to you. With endless designs to match all budgets, Plum can take your client’s business to the next level!
Contact us today to get yourself a new website that will put your business head and shoulders above the competition. Call 1-800-992-9663 or visit our website for more information to assist all of your marketing efforts.
