With more than 52% of all web traffic coming from a mobile source in 2017, the need for your website to have responsive design is greater than ever before. These numbers are predicted to steadily increase over the next five years, which means now is the time to get your website on track to provide the best user experience possible.
Transitioning your website to be responsive can sound intimidating, but converting it can potentially grow your business exponentially. But what does this all mean? Basically, a responsive website functions in a way that allows it to easily adapt to the size of the screen it’s being viewed on. Whether it be a laptop, tablet or smartphone, your website needs to be able to provide information in the most streamlined way possible. If we haven’t already sold you on why responsive design is one of the key benefits of what makes a great website, then here are five more!
Better SEO
A responsive website has a greater chance of ranking higher on search engine result pages. Responsive web design is actually preferred by Google because having one URL makes it easier for a Googlebot to crawl your site for the best information. Google also factors in the quality of the content being produced. One strong website with a single set of hypertext links will leave your information all in one place, making it easier to track what’s working best for you.
Faster Load Times
A speedy website makes for a happy user. Ideally, your website should be loading on mobile device in under two seconds. Most users will leave a site if it takes longer than five seconds to load. Responsive websites are guaranteed to load faster on any size screen, and can handle the transition of content seamlessly.
Social Sharing
Over 80% of social media consumption is through a mobile device. Your audience will be interacting with your content and sharing your links through networks like Facebook, Instagram, LinkedIn, etc. If your website doesn’t have responsive design, then you will potentially lose a significant number of organic leads for your business.
Positive User Experience
Possibly one of the most important features of a responsive website is that it provides users with an easier experience. No more side scrolling and trying to navigate a page that doesn’t fit the screen. If your visitors can easily move through your website, they’re more likely to interact with your page in the ways you want them to.
Most Cost Effective Option
Initially a responsive website can be a little pricey to set up, but overtime you will reap the benefits of this investment. If you have a mobile website, it’s likely you have to maintain and update two different websites with your industry’s content. Responsive websites allow you the flexibility of one website, with lower web content management and a higher R.O.I.
Future Success
One of the greatest benefits of responsive web design is that it relies on the size of the screen. Which means that when new technology enters the market, your website will already be able to handle the adjustment. Whether this be smart TVs, smartwatches or even smartglasses, the possibilities of web surfing tech is limitless.
Now is the time to convert to an effective website for the future of your business. All of Plum’s websites are 100% responsive to fit any screen size, and we can help you organize your digital content for intuitive navigation. They’re designed to not only be cohesive with your current branding, but also built for speed to continue to grow your organic traffic. We also understand the importance of search engine optimization, and we have to tools to boost your ranking and increase your web traffic.
Contact us today to get yourself a new website ready for today’s ever changing technology! Call 1-800-992-9663 or visit our website for more information to assist all of your marketing efforts.
