For businesses, building a following on Instagram means become an active member of an online community and finding ways to engage with your target audience. Seasonal-themed content is fun and allows you to join a larger conversation. Here are some July Instagram marketing ideas that you can use to produce engaging content!
July 2 – World UFO Day
World UFO Day is a day for people to celebrate their belief in unidentified flying objects and come together to watch the skies. One clever ways to post about UFO day: take an ambiguous photo of a bird or plane with your sign/store/office in the shot and ask your followers if they think it’s a UFO. Use the hashtag #worldUFOday to reach a wide audience of extraterrestrial believers!
July 4 – Independence Day
The most obvious July holiday is one of the best for running promotional deals or hosting contests on Instagram. Show off your patriotism and post a famous quote about America or post a video of your local fireworks show.
July 10 – National Kitten Day
Social media has a well-known love for kitten photos, so much so that it has become a long-running joke on the internet. Keep it simple and funny, for example: “Happy #NationalKittenDay … here’s a cute picture of a kitten. Now that we’ve got you smiling, keep up the good mood and head to our website for a 10% off discount with the promo code: KITTY12”
July 15 – National Give Something Away Day
National Give Something Away Day was made for doing free gift promotions and offering big discounts. Post a picture of a product/service you’re willing to give away to a lucky winner and caption it something like: “It’s National Give Something Away Day. Repost this photo and tag us in the caption for a chance to win a free (insert gift here)!”
July 16 – National Ice Cream Day
Instagram is a great place for your customers to get to know your business on a more personal level and develop a deeper relationship with your brand. One way to do this is to post pictures of you and your staff. You can do this on National Ice Cream Day by buying your team ice cream and posing for a photo. Tag your local ice cream parlor for a possible cross-promotion!
July 19 – Get to Know Your Customers Day
Instagram is also a great place to interact with and engage your customers to make them feel like you care about them more than your competitors do. Get to Know Your Customers Day is a great occasion to do so. Ask your followers about their favorite experience with your business, something they like about the industry you serve, or anything your target audience might have a story/opinion for. You could also do a customer profile: choose one of your most loyal and enthusiastic customers. Post a photo of them and a quote from them for Get to Know Your Customers Day.
July 30 – International Day of Friendship
Friendship Day is another good day to show off your staff or your customers. If two friends come into your business on July 30th, ask them if you can take a picture for Instagram. If two of your employees are friends, get a picture or video of them working together. You could also use this day for a promotional contest, for example: “Today is the International Day of Friendship… tag your 3 best friends in the comments for a chance to win (insert gift or discount here)!”
These July Instagram marketing ideas should help you beef up your Instagram post calendar for this month with some fun and engaging content! Leave us a comment and let us know if we’re missing any July events/holidays that could be used for Instagram marketing.
