Successful small business marketing is neither “one and done” nor “set it and forget it”… it takes consistent efforts over time to produce results. If you want your small business to grow its customer base and make more sales, you should spend a little time every single day on these marketing-related tasks:

Follow-up with leads

If your sales team and marketing efforts are generating leads, take some time everyday to sift through them and see which ones are legitimate prospects. Then, follow up with each of them either by email or phone to try to push them towards a sale. If you aren’t doing this on a daily basis, your leads are most likely losing interest before you reach out to them. If they show interest and you contact them right away, you have a much better chance of closing a deal.

Check Google Analytics

If you don’t use Google Analytics already, sign up for it right now. It’s the best way to monitor your website’s activity and it gives you incredibly useful metrics about visitor behavior. It will help show you what’s working for you and what isn’t marketing-wise. Take a few minutes everyday to go over your stats and take notes to sum up what you learn from it so that you can later take action to improve.

Check Social Media

A strong social media presence isn’t built overnight. Daily social media posts keep your name in your customers’ minds at all times, so plan out a content schedule ahead of time so that you can simply post everyday without having to think of what to post. One of the secrets to social media success is engagement, which means interacting with your followers and with important figures in your industry. You should check your comments and reviews everyday and take the time to reply to your followers. Also, comment on and like posts from other accounts to show that you are an engaged member of your social media community.

Create Content

Content marketing means using blogs, videos, infographics, etc. to deliver your sales message in a way that feels both educational and entertaining to your target audience. You don’t have to post to your company’s blog every single day, but you should take some time to brainstorm future posts, research, and write.

Share Content

This is another tip for social media. If you are following pages that are relevant to your business, you will often see them post things that your followers would also be interested in. Even if you don’t have time to post original content everyday, you can easily share other people’s content that resonates with your audience.

Get Industry Updates

Sign up for Google Alerts. It’s a service that gives you daily updates on topics of your choice. You enter your desired topics, and Google sends you the daily top results for those topics, which usually include news stories and things of that sort. This will help you stay up-to-date with what’s going on in your industry. It will give you ideas for new content and give you a daily update on what your competitors are doing if you list their company names as topics.

Network

Networking is essential to small business marketing. You should always be actively finding ways to partner with other businesses and influencers whose audiences could potentially be customers for you. Spend a few minutes everyday researching and identifying people and businesses that you may be able to forge a mutually beneficial relationship with. Write them a letter, give them a call, or send them a social media message. Research local networking events or plan to hold your own.

You should be able to complete this daily small business marketing to-do list in less than an hour. The more consistent you are in keeping up with these daily marketing activities, the greater results they will yield. Thanks for reading, we hope this article was useful and informative. Be sure to subscribe to our newsletter for more updates and small business marketing tips! If you ever have a marketing-related question or want a comprehensive analysis of your small business’ marketing strategy, feel free to give us a call at 1-800-992-9663. You can also find more information about our services on our website. Get in touch with us and find out how we can help you grow your business!