As you may know, social media is a fantastic way to connect with others – and it’s no longer just for teenagers. Aside from enabling connection with friends and family, it is an excellent means for businesses to raise awareness, gain new clients, and keep their existing clients engaged. And with the billions of users it boasts, there is potential to make a big impact. In this post, we will highlight a few ways in which you can make social media work for your company in order to reap the benefits.

Brand Recognition

Social media can increase your company loyalty and brand recognition. Having a social media presence makes it easier for clients to find you – which can lead to them contacting you, interacting with what you post online, or leaving you online reviews. Most companies nowadays take full advantage of the brand loyalty that comes along with increased traffic. Anything that can increase your visibility as a company is valuable. Take the opportunity to be a new voice for your business, to reach new customers, and to interact with those you already have.

Speed and Timeliness

You can share content quickly and more seamlessly using social media sites. Rather than having to send a letter or email to clients or waiting for them to call, you can easily interact with them on social networking sites instantly. You can let your clients know about deals or specials and interact with them outside of the office. You can offer tips and advice specific to your business, which are targeted to them. Perhaps most importantly, you can find out what your clients care about by observing which posts they react to, and which they don’t.

Response time

It’s easy to offer customer service through social networking sites. Many consumers go to social media sites to interact with the companies they love and to get their questions answered. You are able to respond quickly to customer requests or deal with complaints. If you are always available, customers will most likely feel more connected to you, increasing their loyalty to your company.

Website traffic

Having a social media account can increase website traffic. The more people you interact with online, the higher you will land in search engines. This translates to more organic views for you and potentially more clients. Social media sites are a fantastic way to make clients or prospects aware of your services and direct them to your website. Once you consistently upkeep your social media site and build a following, you can sit back and watch the leads come in.

Personal touch

It humanizes your company. Being on a social network makes you seem like a human who people can interact with, rather than a company with no personality. Posting quotes, pieces of valuable advice, or personal messages makes customers feel like you are a real person who they can turn to, and not just for their business needs. They will hold a higher image of your company and feel more personally connected to you, which in turn will increase your brand loyalty. All you have to do is commit to a few posts a week.

We hope these tips are helpful if you are considering opening a social media account (or a few!) We firmly believe that social media can help business, not hurt it. It’s a great way to increase customer loyalty and brand awareness and to be able to interact with your customers outside the office. At Plum, we know a thing or two about connecting with customers. And we’d like to connect with you! Fill out our web form to be contacted by a marketing agent within the hour (M-F 9-5 EST).

To learn more about how social media can help you check out our blog posts:

New To Social Media? Are You Doing It Right?
7 Ways to Boost Seminar Attendance with Social Media?