Branding
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Landlords want to fill their apartment complexes with qualified renters and grow their revenues. Using online and offline marketing strategies we aim to make your apartment complex look like the place to be. Techniques that produce leads with high purchase-intent.
The message we communicate in your apartment complex’s marketing will rely on your target audience. When people are looking to rent, they want to know they’ll be somewhere safe, convenient, and where they will fit in. Each of the services we provide aim to show prospects that your complex is the perfect home for them. That decision isn’t based on the features of your complex, but the benefits of living there. The proximity to schools and stores, security of being in a good neighborhood, or ease of living around other people with similar lifestyles.
Direct mail is a great strategy for spreading brand awareness about your apartment complex. Mailers can also generating leads from potential renters. We can print postcards, flyers, brochures, and more. These showcase your complex, feature your properties for rent, and encourage recipients to take action. We can target specific age and income demographics as well as target people who are currently renting and may be looking for a new home when their lease is up. Our direct mail campaigns help spread the word about your apartment complex and keep your name at the top of their minds for when they’re looking to move.
Landing pages boost conversions whether they are online or offline. Rather than send interested prospects from an advertisement or direct mail piece to your homepage, send them to a campaign-specific landing page. There, there’s nothing to distract them from completing your desired action. Collect more leads and improve your campaign ROI with our custom landing pages.
Plum provides the comprehensive marketing services needed to fill your apartment complex with renters. From creative design and branding services to online advertising, we strategize to reach your target audience with the right message to influence action.