Plum Direct Marketing

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Apartment complex Industry

Lead Generation. Brand Awareness.

Landlords want to fill their apartment complexes with qualified renters and grow their revenues. Using online and offline marketing strategies we aim to make your apartment complex look like the place to be. Techniques that produce leads with high purchase-intent.



Direct Mail

List Generation

Graphic Design

Online Advertising

Web Design

Considering Motivations

The message we communicate in your apartment complex’s marketing will rely on your target audience. When people are looking to rent, they want to know they’ll be somewhere safe, convenient, and where they will fit in. Each of the services we provide aim to show prospects that your complex is the perfect home for them. That decision isn’t based on the features of your complex, but the benefits of living there. The proximity to schools and stores, security of being in a good neighborhood, or ease of living around other people with similar lifestyles.

ROI Improvement Chart
Financial Seminar Postcard Examples

Direct Mail

Direct mail is a great strategy for spreading brand awareness about your apartment complex. Mailers can also generating leads from potential renters. We can print postcards, flyers, brochures, and more. These showcase your complex, feature your properties for rent, and encourage recipients to take action. We can target specific age and income demographics as well as target people who are currently renting and may be looking for a new home when their lease is up. Our direct mail campaigns help spread the word about your apartment complex and keep your name at the top of their minds for when they’re looking to move.

Website Design

Your online presence is an essential part of your apartment complex’s marketing strategy. Before anyone will even consider calling you or visiting your complex, they’ll want to see your website. The prospects who haven’t heard of you will be searching for apartments online. When they find your website, it’s necessary that it communicates the right message and inspires action
We design mobile-responsive websites, customized with your branding and packed with marketing tools. Websites that collect leads and encourage visitors to stay. Our websites are modern, user-friendly, and designed to convert. Showcase your properties and build a powerful online presence with a brand new apartment complex website
Responsive Site Mockups
Spencer & Company Landing Page

Landing Page Design

Landing pages boost conversions whether they are online or offline. Rather than send interested prospects from an advertisement or direct mail piece to your homepage, send them to a campaign-specific landing page. There, there’s nothing to distract them from completing your desired action. Collect more leads and improve your campaign ROI with our custom landing pages.

Other Work

Contra Stationary for Branding

Contra Energy

Multi View of Lepage Insurance Website

LePage Insurance

Tea Set for From The Seoul

From The Seoul

Spencer and Company Magazine Ad

Spencer & Company

Marketing Solutions
That Work

Plum provides the comprehensive marketing services needed to fill your apartment complex with renters. From creative design and branding services to online advertising, we strategize to reach your target audience with the right message to influence action.

Request Direct Mail Samples