Plum Direct Marketing

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Senior Living Industry

Lead Generation. Brand Awareness.

Retirement communities and assisted living facilities can use online and offline marketing strategies to attract more seniors. The marketing services we provide aim to build trust and credibility for your business. Show prospects that your senior living community is the best option for them or their loved one.



Direct Mail

List Generation

Graphic Design

Online Advertising

Web Design

Retirement home assisted living website design

Considering Motivations

Unless faced with a crisis scenario, people take a long time to decide to move into a senior living community. A long sales cycle that requires consistent marketing to create brand recognition. You want to ease prospects into the idea of this major lifestyle change. Your biggest competitor is not always another senior living community, but the option of staying where they are. That’s why your marketing needs to educate seniors, and their adult children, on the benefits of senior living communities. This way they feel more comfortable with the idea. Comfort happens before you start selling them on the features of your community.

ROI Improvement Chart
Financial Seminar Postcard Examples

Direct Mail

Direct mail is a great strategy for spreading brand awareness about your senior living community. You can target households by age, location, income and more. Seniors are the most mail-friendly age group and they take their mail into serious consideration. Send invitations for tours and events at your facility. Or try brochures that show off your communities best features. These will help push people who are on the fence about moving to check your community out. 

Website Design

Your online presence is an essential part of your senior community’s marketing strategy. Before anyone will even consider calling you or visiting your complex, they’ll want to see your website. The prospects who haven’t heard of you will be searching for communities online. When they find your website, it’s necessary that it communicates the right message and inspires action
We design mobile-responsive websites, customized with your branding and packed with marketing tools. Websites that collect leads and encourage visitors to stay. Our websites are modern, user-friendly, and designed to convert. Showcase your community and build a powerful online presence with a brand new website
Responsive Site Mockups
Spencer & Company Landing Page

Landing Page Design

Landing pages boost conversions whether they are online or offline. Rather than send interested prospects from an advertisement or direct mail piece to your homepage, send them to a campaign-specific landing page. There, there’s nothing to distract them from completing your desired action. Collect more leads and improve your campaign ROI with our custom landing pages.

Other Work

Contra Stationary for Branding

Contra Energy

Multi View of Lepage Insurance Website

LePage Insurance

Tea Set for From The Seoul

From The Seoul

Spencer and Company Magazine Ad

Spencer & Company

Marketing Solutions
That Work

Plum provides the comprehensive marketing services needed to get more leads and more business for your senior living community. From creative design and branding services to online advertising, we strategize to reach your target audience with the right message to influence action.

Request Direct Mail Samples