Plum Direct Marketing
Retirement communities and assisted living facilities can use online and offline marketing strategies to attract more seniors. The marketing services we provide aim to build trust and credibility for your business. Show prospects that your senior living community is the best option for them or their loved one.
Unless faced with a crisis scenario, people take a long time to decide to move into a senior living community. A long sales cycle that requires consistent marketing to create brand recognition. You want to ease prospects into the idea of this major lifestyle change. Your biggest competitor is not always another senior living community, but the option of staying where they are. That’s why your marketing needs to educate seniors, and their adult children, on the benefits of senior living communities. This way they feel more comfortable with the idea. Comfort happens before you start selling them on the features of your community.
Direct mail is a great strategy for spreading brand awareness about your senior living community. You can target households by age, location, income and more. Seniors are the most mail-friendly age group and they take their mail into serious consideration. Send invitations for tours and events at your facility. Or try brochures that show off your communities best features. These will help push people who are on the fence about moving to check your community out.
Landing pages boost conversions whether they are online or offline. Rather than send interested prospects from an advertisement or direct mail piece to your homepage, send them to a campaign-specific landing page. There, there’s nothing to distract them from completing your desired action. Collect more leads and improve your campaign ROI with our custom landing pages.
Plum provides the comprehensive marketing services needed to get more leads and more business for your senior living community. From creative design and branding services to online advertising, we strategize to reach your target audience with the right message to influence action.