When it comes to marketing your tax preparation or accounting services, we sell your prospects on the benefits. We start by defining your target audience’s motivations for wanting financial advice. People don’t want to pay someone to do their taxes; they want their taxes done. They don’t want to deal with the stress of filing their own taxes. They want to keep as much of their hard earned money as possible. Emotional appeal is necessary to convince prospects that the benefits of working with you will be worth the time and money spent. We apply this concept to each of the services we provide to financial professionals.