Plum Direct Marketing

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Fitness & exercise Industry

Lead generation. Brand Awareness.

Fitness is a competitive industry. All of the marketing services we provide to fitness and exercise related businesses aim to convince prospects that your services will get them the results they desire. We work to make sure people associate your brand with results. Reach your ideal customers with the right message and sell them on the healthy lifestyle they can achieve through your services.



Direct Mail

List Generation

Graphic Design

Online Advertising

Web Design

Fitness Website on Laptop

Considering Motivations

Fitness marketing is all about capturing your most-likely-to-buy prospects before your competitors do. You may provide the best fitness services in your area, but your prospects only know you as well as they know your marketing. Whether you are a gym owner, personal trainer, yoga instructor, or other fitness professional, all your marketing needs to communicate a sense of credibility, expertise, and results-focused service. We sell your prospects on the specific benefits of your services, rather than the features. Remember, people typically don’t want to work out… they want to look better, feel better, and live a healthier life. 

ROI Improvement Chart
Financial Seminar Postcard Examples

Direct Mail

Direct mail campaigns are an efficient way to spread brand awareness and generate leads. For your fitness-related business, we create highly-targeted and personalized campaigns. These campaigns reach the demographics you want, and turn them into leads.
Our custom designs catch eyes and we always recommend you include a strong call-to-action. Influence recipients to make the call or visit your website/landing page. We can create standard-sized postcards, jumbo postcards, self-mailers, flyers, brochures, and more! 

Website Design

Your online presence is essential to the success of your fitness and exercise business. Your most-likely-to-buy prospects are searching for your services online. What they see when they find you (if they DO find you) will decide whether they do business with you or not. We build modern websites, customized with your branding, and designed to convert visitors into customers
Our websites are fully-optimized for mobile devices to ensure that you don’t lose any traffic. We aim to paint the perfect picture of your services to visitors. We make you look experienced, credible, and capable of helping them achieve the results they desire. Our websites come with built-in marketing strategy that helps you get found by prospects and capture leads 24/7
Responsive Site Mockups
Spencer & Company Landing Page

Landing Page Design

Landing pages boost conversions whether they be online or offline. Don’t send interested prospects from a digital advertisement or direct mail piece to your homepage. Send them to a campaign-specific landing page. Here there’s nothing to distract them from completing your desired action. Get more leads, more conversions, and a better return on your investment! 

Other Work

Contra Stationary for Branding

Contra Energy

Multi View of Lepage Insurance Website

LePage Insurance

Tea Set for From The Seoul

From The Seoul

Spencer and Company Magazine Ad

Spencer & Company

Marketing Solutions
That Work

Plum provides the comprehensive marketing services needed for fitness and exercise professionals to grow their business. From creative design and branding services to online advertising, we strategize to reach your target audience with the right message to influence action.

Request Direct Mail Samples